Keeway Group Ready for EICMA 2024: Celebrating 110 Years of Two-Wheel Innovation
KEEWAY GROUP
Keeway Group is at the forefront, committed to creating a sustainable and efficient future for all.
As EICMA 2024 rapidly approaches, Keeway Group is thrilled to gear up for the 110th anniversary of this iconic event. This milestone comes at a transformative time in the two-wheeled industry, with Keeway Group’s brands preparing to unveil their latest innovations and models to the world. With early access to press and media, we warmly invite all industry insiders to visit the Keeway Group booth and experience our exciting lineup firsthand.
EICMA 2024: A Milestone in Motion
Taking place once again at the Rho Fiera Milano, EICMA 2024 will open its doors to the public from November 7-10. However, media personnel and trade visitors can gain early access from November 5-7, providing an exclusive look at the future of the two-wheeled market. Over 2,000 brands will be present, making it an unmissable event for anyone passionate about motorcycles and innovation.
Visit Keeway Group: Where the Future Meets the Road
The Keeway Group’s booths will once again be located at Pad 22 Stand L48, showcasing our iconic brands: Keeway, Benda, Morbidelli, and EZI. Meanwhile, Benelli Motorcycles will be present at Pad 22 Stand N48. We welcome all visitors to stop by, discover our newest products, and strengthen your relationship with the Keeway Group.
Can't attend? No worries! Our social media platforms will keep you connected with live updates, videos, and images straight from EICMA 2024. Be sure to follow our official accounts for real-time coverage:
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A Look Back at EICMA 2023
Last year’s EICMA event was nothing short of spectacular for the Keeway Group. The unveiling of the EZI Hypevision concept motorcycle captivated audiences with its futuristic design and groundbreaking approach to rider ergonomics and road safety.
The Morbidelli T502X (previously MBP) stole the spotlight in the adventure motorcycle segment, while Keeway’s TX450R made a bold debut as the brand’s first rally-style motorcycle designed for the toughest expeditions. Its premium features, including a carbon fiber exhaust end cap and extra-traction footpegs, truly set it apart as a next-level machine.
"The Art of Two Wheels" – Celebrating 110 Years of EICMA
The 2024 edition of EICMA isn’t just another trade show; it’s a celebration of 110 years of two-wheeled innovation. With a rich history behind it, EICMA 2024 promises to combine a sense of nostalgia with cutting-edge technology and design, as industry leaders demonstrate the exciting future of motorcycles. Keeway Group is eager to be part of this historic event, and we can’t wait to share our journey with you.
Join us at our booths, explore the latest in two-wheel technology, and meet the team behind the Keeway Group. We look forward to seeing you there. Until then—ciao!