Keeping Your Email List Clean to Avoid Bounces and Spam Complaints

• Regularly remove inactive subscribers
• Use double opt-in to ensure that subscribers are interested in your content
• Monitor bounce rates and remove invalid email addresses
• Segment your list based on engagement levels
• Avoid purchasing email lists
• Honour unsubscribe requests promptly

See the actionable steps below:

Step 1: Regularly remove inactive subscribers

• Review engagement metrics
• Set a time frame for inactivity (e.g., 6 months)
• Unsubscribe inactive users

Step 2: Implement a double opt-in process

• Send a confirmation email after sign-up
• Require new subscribers to click a confirmation link
• Ensure genuine interest in your content

Step 3: Correct and remove faulty email addresses

• Check for typos and formatting errors
• Correct errors when possible
• Remove unfixable email addresses

Step 4: Monitor spam complaints and remove offenders

• Track spam reports
• Investigate the cause of complaints
• Unsubscribe users who generate spam reports

Step 5: Utilize email verification tools

• Verify email addresses upon sign-up
• Periodically check existing email addresses
• Remove invalid email addresses

Step 6: Organize and segment your email list

• Categorize subscribers by interest, demographics, or behavior
• Tailor content to each segment
• Increase relevance and engagement

Step 7: Launch re-engagement campaigns

• Identify subscribers with low engagement
• Send targeted emails to re-engage them
• Offer incentives or highlight new content
• Unsubscribe users who remain unresponsive