Keeping Your Brand Alive While On-Hold

Have you ever called a business, been put On-Hold, and listened to horrible sounds? Too often a business will hook up a radio in their phone room not realizing that all of the electrical energy in that phone room will affect their radio. The only people that are affected are those people that call into your business, your clients, or your potential clients. Why don’t you give them a well-thought-out presentation of your company while keeping your brand alive??

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, but much harder to be successful. The keys to brand success are self-definition, transparency, authenticity, and accountability. Your brand is a story unfolding across all customer touchpoints. The key is, no matter what story you tell, make your buyer the hero

When someone is On-Hold they are captive to your message and this is the perfect time to inform and even up-sell or cross-sell your products or service. AT&T research tells us that 70% of all incoming calls are placed On-Hold so the odds are in your favor of making that caller have a pleasant experience calling your business and, using AT&T’s research again, your should experience a two and a half to five percent increase in sales.?

Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, around the nation increase their ROI with custom On-Hold-Messages. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy and helps keep the emotional connection alive. It makes a small business sound big and a big business sound friendly.?

Let HoldMasters help you when your business is on the line.