Keeping Up With The DOOH Trends

In the continually advancing universe of technology, it is a task to keep up with all the innovations and trends taking the DOOH industry by a storm. The following is a list of the top 3 DOOH trends of 2020:

1. Interactive touch displays:  Advertisers are great enthusiasts of interactive digital signage to deliver ad-supported content and media to diverse audiences. Interactive advertising grants an eye-catching experience that media buyers and network owners want to achieve. Gesture-based displays are getting popular due to the pandemic that allows the users to interact with digital signage. The introduction of QR codes that send information directly to consumers' mobile devices can also limit the number of times users engage with a digital kiosk. Grabbing user attention for just a few seconds boosts the chance to register as an innovative brand, thereby increasing the brand value.
2. Hyper-Local Targeting of the audience: Media buyers can use DOOH installations located close to retail outlets to promote sales items, special promotions, and different hyper-targeted offers associated with local businesses. It presents an effortless way to connect customers with products they want at the prices they are more inclined to pay. It allows OOH advertisers to leverage the contextual power of location-based DOOH. The vigor of sales-assisted impulse shopping stretches beyond just customers walking into stores. A Doodle survey conducted on DOOH recently found that 85% of customers picking up an online order in-store tend to make an additional purchase when visiting the store. Hence, promoting compelling sales content on digital signage placed in the parking lot and near the building entrance has prolonged effects in generating additional revenue from a wide variety of shoppers.
3. Elevator Advertising: There's no suspense that Digital Out-Of-Home advertising is becoming a standard part of consumers' daily lives. Because of this, shared spaces like elevators have increasingly become exceedingly familiar advertising territory for brands. Elevator advertising helps combine the reach of traditional OOH advertising with the familiarity and technology of digital advertising, letting brands reach audiences in a unique space that sees a lot of traffic. 

With intelligent DOOH infrastructure in place, ad spaces will readjust in real-time to produce highly personalized ads to particular buyers nearby. In the age of retargeting, the concept of customized DOOH placements based on time, location, demographics, and other vital metrics reciprocates advertisers in kind with tangible ROI. The exciting emergence of programmatic DOOH, where the vision of programmatic DOOH is to transform all ad placement purchases into algorithmically driven decisions, will change the advertising landscape. Significant changes are already taking place in markets worldwide to shift toward DOOH campaigns, a trend anchored to advance as more digital infrastructure becomes accessible.