Keeping Track of Your Content Marketing
Lindsay Eke
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
How do you know where you are going when you don’t know where you’ve been?
That is just about the same way it is with your content marketing. Putting out a bunch of content and hoping it will get you the desired results won’t get you far.
While content consistency is integral to achieving success for your brand, the cycle will be incomplete when there is no structure in place to measure the results from your content marketing.
First, you need to have clarity about what you want to accomplish with your content marketing.
When you have that in the bag, the next question becomes about knowing how to measure your efforts.
Content performance can be measured in several ways, depending on the content’s goals and the metrics most important to your business.
Some common ways to measure content performance include page views, time on page, social shares, and conversion rates.
Irrespective of what you want your content to do, it’s crucial that you evaluate the performance of your content using analytics and other data-driven approaches.
By tracking these metrics over time, you can get a sense of which pieces of content are resonating with their audience and which ones are falling flat.
Additionally, measuring content performance can help your business identify opportunities for improvement and make necessary changes to ensure that your content is as effective as possible.
Whatever you measure, be sure you’re measuring the performance of your content consistently to ensure your time and money are being used wisely and productively.?
Growing Businesses & Sharing Copy Tips - ?? Copywriter & Strategist
2 年Well said Lindsay Eke It is no longer enough to create content; we must create content that stands out enough to interest the audience.
Husband, father, SEO getting you consistent, unlimited traffic without ads ???? FreeSEObook.com, written from 17 years as SEO agency owner
2 年What a fantastic article, Lindsay. Monitoring and evaluating each piece of content's performance on a regular basis is essential.?Continue to share your insights! ??
| HR Leader & Founder | I help you build your brand and skyrocket audience | 374K+ | Helped 500+ brands on LinkedIn | Organic LinkedIn Growth | Author |900M+ content views | Lead Generation | Influencer Marketing
2 年You are doing well?
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
2 年I'm glad we shared how important it is to measure content performance, Lindsay. It's that bit of detail, that often doesn't get quantified adequately and we tend to lose sight of under the vanity metrics usually spoken about.
Transformation Coach I Fertility Coach I International Bestselling Author I Speaker I Energy Healer I Empowering women to heal, love themselves, gain clarity, achieve more and transform their lives from the inside out!
2 年Valuable share thank you Lindsay Eke