Keeping subscribers engaged: BNPL, Target and TNYT
Welcome back to Subscriptions Weekly! We're prepping for the long weekend and retailers want you to spice up your closet without giving your wallet a workout, and Target is all about upping its game to treat you like retail royalty by considering a premium membership program to compete with the big league players. Meanwhile, over in media land, The New York Times is not just serving up hot headlines; it's serving up success.
Mixing up your fit without stressing your wallet
41% of style-savvy shoppers are catching onto the 'buy now, pay later' for their wardrobe hauls. Retailers are getting the hint, and now it's easier than ever to snag that must-have item and pay as you go. Read more on PYMNTS.
The New York Times isn't just breaking news, it's smashing records
Hold the front page, people! 纽约时报 surpassed a whopping $1 billion in annual digital revenue. What’s their game plan? They're all about mixing it up with different subscription models and investing in the latest tech to stay ahead of the curve. Read more on Subscription Insider.
Shop more, save big. Target considers premium membership program
Taking a cue from Amazon Prime and Walmart+, 塔吉特百货 wants to offer even more perks to its loyal shoppers. Details? Still under wraps. But one thing's for sure, research shows that subscription models can significantly increase customer spending compared to free loyalty programs. Read more on Inc.
?? Save your spot! Let’s talk about subscription packing and pricing with the experts
Join us on March 7th as leading consumer pricing experts share tactical strategies to maximize subscription revenue. Learn how to strategically set prices for both new and existing subscribers—while adopting a flexible pricing approach—and explore the power of technology to enable personalization within pricing and packaging. Register here for the Subscription pricing & packaging virtual event.
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Uncover benchmarks and predictions drawn from Recurly’s database of more than 2,200 global brands and 58 million unique subscribers in our The 2024 State of Subscriptions report, crafted to provide unique insights and trends to guide your growth strategy in 2024. Download the report.
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