Keeping Social Media Real: My Takeaways from the Workshop with Adam Whittaker

Wow—what a fantastic day it was yesterday! Hosting the "Real You, Real Brand" Social Media Workshop with Virgin Money Intermediaries with Adam Whittaker was an absolute pleasure. A huge thank you to everyone who came! ??

Every time I run an event like this, I walk away with so much inspiration. Seeing people genuinely eager to learn, share, and grow in their social media journey reminds me why I love what I do.

Yesterday’s session reinforced something I’ve believed for a long time: social media isn’t about chasing numbers—it’s about real connections.

Here are some of my biggest takeaways from the workshop:

?? Keep it real & authentic – People connect with people. If your content doesn’t feel like you, it won’t resonate.

?? Find your tone & personality – Not everyone is loud and bold, and that’s okay. Some are calm and insightful. Others are witty and fun. Own your voice.

?? Don’t chase follower numbers – A big audience doesn’t always mean an engaged one. Focus on the right people, not just more people.

?? Brighten the smile – Ask yourself: What am I actually bringing to the table? People engage with solutions, insights, and stories—not just sales pitches.

?? Social media is a personal connection – If you wouldn’t walk up to someone and say “Buy my product!” in real life, then why do it online? Add a personal touch.

?? Take a step back – We’re often so deep inside our own brand that we forget what it looks like from the outside. Step back, re-evaluate, and make sure you're truly connecting.

The biggest reminder for me?

Engagement is everything. It’s not just about what you post—it’s about the conversations you start, the people you connect with, and the value you provide.

I absolutely love hosting these events—there’s always so much to learn, and I’m grateful for every person who showed up, asked questions, and shared their experiences.

Learn from the best

I cant recommend Adam Whittaker enough. Please do reach out to him if you need some social media tips!

Connect with Adam here