Keeping sane in a mad world
Emily Penny
Brand strategy and voice. Partner to brand owners + creative agencies. D&AD judge 2022.
I’ve always thought I was different. People don’t always get me. Maybe you don’t. I can be really smart and really dumb, scary and scared. People regularly tell me I’m ‘inspiring’ or ‘brilliant’ and become huge fans. Others look at me, baffled. The truth is, I live for whatever I am doing or making or thinking and get consumed by enthusiasms with little distinction between ‘work’ and ‘life’. If I care, I care a lot. My mind is always busy, sometimes too much so to listen, and I tell it how it is because I simply can’t lie. I’m at my happiest when I’m writing, but know other people are good for me. I’ve always considered these the challenges of being an introvert.
But this year, I wondered, what if it’s more than that? What if my ‘different’ is a condition – like sensory overload, anxiety, adult ADHD, or even bi-polar? What if I could get help? I went as far as talking to my GP and was referred for assessment which led me to see a wonderful therapist for three sessions. It was a relief to talk to someone who seemed to understand so completely. At the end of the sessions, I hoped I could continue seeing this wise lady. But this was just an assessment, and she had come to her diagnosis. In her view, I was not mentally unwell after all (at least not unwell enough for NHS treatment), so there would be no more sessions prescribed.
What she concluded was that I was – wait for it – ‘creative’. She went on to say that I would most likely feel different. And that that was ok. It was allowed. I was different, but a good different. What I needed to do was understand my ‘condition’, and find other people who understood it too.
This should be no surprise – I went to art school. Perhaps because I create more strategy and words than visuals, I’ve not allowed myself to identify as a fully-fledged creative. But now, somewhere in my NHS files, I like to think there is a letter that officially diagnoses me as ‘creative’. It’s certainly made me think. In a way, it’s been empowering. It’s made me feel maybe I don’t need to be apologetic about experiencing the world in high-definition technicolour with internal commentary and analysis, as if always using binoculars and a dictionary to make sense of it all.
In fact, my renewed identity has inspired me to do more creative things – like creative writing, photography, print-making – because they feel right. And I’m spending more time with people who share my ‘condition’. I’ve found a wonderful group of them. And they’re called writers. More so than designers, they search inwardly in their creation. When I spend time with them, I don’t feel so different. Because they are truly barking. And together, we can be thankful we’re not normal, for that really would be cause for concern.
My Christmas project urges everyone to 'Be more present'. I'd like to wish a very happy Christmas to all those who have enabled me to be creative this year, and especially to those who really do keep me sane. I hope I do the same for you too.
Founder of Cog Design
4 年Thanks for the invitation to be more present. Much appreciated. Merry Xmas.
Empowering teams to get clarity, think differently and design and deliver better customer centred experiences. ??
4 年Great read! Big thanks for our tags as well! Hope you have a lovely festive break. ????
Director at Writers Ltd.
4 年Truly barking? Thanks for making it a good problem to have!
Your creative & strategic social media "go to" - boosting Founders' voices and Teams on LinkedIn? | Charity Director | Chichester Networker
4 年Wonderful! I aspire to be as creative with words as you are Emily.? Merry Christmas to you and yours x
Content Director | Independent Senior Copywriter | Mini MBA in Marketing
4 年What a joyous read from a fellow writer.