Keeping Online Reputation

We are in 2017 , and that is the exact reason this article needs to exist. Had it been a decade earlier , this would not have held such importance as it does now. Handling the online reputation of your brand is what we will talk about later on. First we need to understand what is the online reputation for your brand. Let me guide you through few scenarios for a better understanding on the subject.

·        You Run a street food joint named “ Foodies Corner “ in Saltlake , Kolkata.

Scenario 1 – A tweet gets updated like this , “ Want to witnessed the worst sandwich , Foodies corner is right across the street” . Reputation takes a hit here.

Solution – This is for obvious reason is a criticism that you need to address .Re tweet from the your official twitter politely and ask for a detailed feedback , may be using a online feedback form. Consumers gets highly delighted once given importance to.

Scenario 2 – A quora forum getting a question , “ what is the best place for chicken burger in saltlake ?” and an answer stating your food joint’s name with multiple upvotes. Goodwill and reputation takes a strong stand with this.

Solution – This is one positive feedback and you should highlight this one in your website

Scenario 3 – KFC Saltake updating a tweet , “ The real corner for foodies is still at your buckets “ . sarcasm at it’s best.

Solution – Re tweet with quotes of seeking blessing. As sarcasm is the best answer to sarcasm.

In the mentioned scenarios I have shown Patterns of reputation online platforms can generate , both good and bad. Now that we have a clarity on what online reputation is , lets talk about handling the same.

1.      Politeness – Keeping calm wins you wars at many occasions. Don’t get aggressive with consumers , bad reviews etc , as at the end result it gets your reputation down. Ask for proper feedback. If the consumer is making false allegations then provide with facts to make your arguments valid , but don’t be aggressive.

2.      Open to criticism – Be open to criticism , let’s face it if you have online presence and dreams of everyone praising you , you are living in a fool’s world. Answer criticism with your knowledge ,do not ignore.

3.      Promptness- Be prompt always while answering consumer’s online queries , complains or praises. A prompt action goes a long way building a relation.

4.      Respecting Rivals – Never post stuffs demeaning to your competition. This is not a healthy practise. Instead encourage them on their new ventures. This enhances your goodwill in the Market.

As Promised , keeping it short this time. Will again return with new ideas and thoughts. Feel free to share your thoughts on this.