KEEPING THE HEALTHCARE INDUSTRY HEALTHY
Trizone Healthcare Consultants
To Ensure Health of Your Healthcare Business. To Deliver Positive ROI & turning patients in to Brand Ambassadors.
THE NEED GAP
How do you ensure good health to an industry entrenched on the pillars of care and compassion? Times are changing and so are the requirements of healthcare industry, which is growing by leaps and bounds following a pattern that is difficult to map and obscure to predict.?
Unlike other industries, healthcare is a segment where marketing is perceived as something to be done on a hush-hush basis and let the word-of-mouth do the talking, quite literally. This often results into recruiting a marketing team that often misses the mark.?
THE WAY AHEAD
Two decades ago, if you happen to come across a hospital ad, chances are that you might label the hospital based on ‘commercial’ rather than ‘compassionate’. Cut to our times, if one hasn’t heard of a hospital’s name in the leading newspapers, hoardings, radio or social media, the hospital is sure to be seen with wary eyes.?
Having said that, hospitals still don’t thrive merely on advertising and marketing and the good old word-of-mouth is still relevant as it was decades before. But word-of-mouth stems from either higher recall factor or personal experience, wherein the former depends upon 360-degree promotions while the latter on overall experience with a hospital. So it’s still a two-way street, where ‘commercial’ goes hand-in-hand with ‘compassion’.?
WHY HEALTHCARE MARKETING CONSULTANCY?
Before asking ‘Why healthcare consultancy’, one should ask, ‘Why not healthcare consultancy’. To begin with, there’s a difference between marketing and sales. While marketing is a process, sales is an outcome. Most of the healthcare units seldom understand the difference between the two, which is understandably so, owing to their expertise in healthcare and not marketing.?
This poses serious challenges to the healthcare units, especially when it comes to hiring marketing professionals. Add to that the woes of training and education to the team. What if we told you that can have an ‘extended marketing team’ at your disposal? Now we are talking business.??
WHY TRIZONE HEALTHCARE?
“Knowing is knowing, doing is doing” is something we at Trizone Healthcare strongly believe in, which means ‘Knowledge without application is the same as having no knowledge at all’. You might come across multiple advertising, branding, digital marketing companies with vast knowledge pool but when it comes to implementing the knowledge at grassroots level, the grounds begin to shake, rather than breaking new grounds, if you know what we mean.?
Having worked with leading hospitals of Gujarat, Maharastra, MP, Rajasthan, West Bengal for the last 2 decades, we at Trizone understand the actual pain points of a hospital and most importantly, we are the doers, rather than just talkers. Our data driven 360 degree marketing approach helps define brand goals that create a niche for our client partners.
A lot rides on the reputation in the healthcare industry and with our refined knowledge and experience, we assist healthcare organizations with a bespoke strategy that fills the gap between perception and reality and resulting in increased patient foot fall, reputation enhancement and increase in revenue thus profitability.
THE TRIZONE HEALTHCARE EDGE
With the primary focus on increasing our client partner’s footfalls, we at Trizone Healthcare create tailored solutions to ensure their brand name is in focus when their patients need them. Together, we create a structured and well-defined road map that leads our partners’ business to higher profitability, thanks to the trust they will build with their patients.
Advertising connects customers and paves way for imagination and while sales is the ultimate focus, we guide hospitals to go beyond it, by using our strategic?imagination and business acumen to deliver unique and engaging experiences, which is something that your competitors can rarely replicate.?
Trizone Healthcare’s expert consultants assist in achieving your hospital’s growth targets by applying their vast knowledge and experience. With our data-driven Hospital Marketing Strategy - we aim to provide a positive return on investment and turn patients into brand ambassadors. Our ambitious approach enables us to deliver universal roadmaps for healthcare providers that create disruption, deliver solutions and results and define the future of the healthcare ecosystem.
DIFFERENT STROKES FOR DIFFERENT FOLKS
The idea is to offer bespoke solutions to our clients, as there cannot be a one-size-fits-all solution, when it comes to healthcare industry. At Trizone Healthcare, we ensure that the communication is built such that it resonates with the hospital’s legacy, culture, beliefs, knowledge, and practices, apart from focusing on the target audience.?
Our business tracking and data tracking system offers you real-time evaluation of our strategic endeavours. We have seasoned leaders from healthcare marketing & advertising, So chances are that you just might find a doctor writing your next healthcare blog!?
At Trizone Healthcare, we follow a well-designed methodology, trademarked methodology, we would like to add, which includes: Changing Perceptions, Influencing Decisions, Sharpening Recollection, Strengthening Brand Agility and Creating Unique Mindspace. Sounds jargon? Trust us it isn’t. Get in touch with us over an online chat or a cuppa.?
Solving The Greatest Challenges of Marketing in Healthcare Industry
When the entire humankind was in chaos especially with the hit of novel CoronaVirus, like every other industry even the healthcare industry was experiencing tremors, with many businesses almost at the verge of collapse. Here is when a month old consultancy made a heroic entry, becoming the saviour for including stand alone specialists, clinics and even established hospitals not only to communicate and reach out to their patients but also assist them in doing e-consultation during the peak of the pandemic. Many looked at it as charity, but the minds behind it knew that it was a long term investment.?
In February 2020, two friends finally came together and shaped their 9 year old vision into reality to provide 360 degree branding and marketing solutions to help the Healthcare and wellness businesses to not just survive but thrive in these cutthroat times.?
Trizone Healthcare Consultants, a sister concern company of Trizone India, a 14 year old Strategy, Branding & Advertising agency from Gujarat, known for their incredible strategy and execution especially in the tourism and retail sector. This dedicated leap to Healthcare did not happen overnight as Trizone India was already working with some of the very known names in the Healthcare and Wellness industry, experiences while working and building healthcare brands helped them realise that there is a huge gap between the actual needs and the knowledge required for healthcare marketing communications.? This was a well researched, calculated and planned move made by two stalwart friends having exceptional knowledge in Branding and Marketing who came together to make Healthcare marketing a serious business.?
By applying their vast knowledge, experience, research and ethical marketing practices, Trizone Healthcare Consultants aim to to help their healthcare clients win patients’ trust, make the client’s business the first choice of patients and their family, to enhance the reputation and overall help grow revenues.
In a short span of time, Trizone has shown its prowess in assisting brands like ApolloCBCC Cancer Care (Ahmedabad), CBCC India having its presence in Ahmedabad, Agartala, Chennai, Indore, Navsari, Raipur, Trichy & Ujjain, Tricolour Hospitals (Vadodara), M.M. Chokshi Eye Hospital (Vadodara), Gastrocare Hospital (Vadodara), Sangam General Hospital (Bodeli & MP), Accuteeth invisible aligner company, HOCC Haemato Oncology Care Centre (Vadodara), Aadicura Hospital recently launched 100 bedded Superspeciality Hospital (Vadodara), Zeel Multispeciality Hospital (Rajasthan), Shree Siddhi Vinayak Multi Speciality Hospita (Mandsaur) and SPMIMSRF (Kharagpur) an upcoming 750 bedded hospital and Medical college by IIT Kharagpur through Branding, Marketing Strategy, Digital Marketing, Social Media Marketing? and Communication Strategies.
Trizone Healthcare Consultants’ Unique Approach Makes Them Stand Out
Trizone Healthcare Consultants’ CAPABILITIES?
Challenges The Healthcare Industry Is Facing In Today’s World
In the current scenario patients have more options of healthcare providers/hospitals than ever before. With so much awareness and information available on finger tips and availability and accessibility of healthcare coverage from various Government & Insurance policies, the decision making process over healthcare provider`s selection has? changed a lot.
Patients are used to review, research and consider many factors before taking the final decisions over selection of Hospital/Healthcare provider.
That's why it is so important for healthcare providers to plan their marketing strategy at an advanced level where they can retain existing patients and grab new patient footfalls to achieve their Brand & financial goals.
An institution where saving lives and catering to the healthcare needs of the patient is of utmost priority, it is tough to focus on marketing needs. Here is when consultants come in to play with a dedicated team of professionals.
A team of marketing professionals assist you with the guidance and communication to help you attract patient traffic.
Apart from knowing what to do, it is also very important to know when and how to do it. A consultancy brings with it, all the answers with strong research as its base.
Brand image is the first thought that flashes in your mind when you talk about a brand. That thought or visual should be incorporated rightly to create a positive impact. And a consultancy would exactly know how to do it!
A consultancy doesn’t just have theoretical knowledge but also knows what works on ground and what doesn’t. It very well understands that one thing you need to do to stand out.?
It is important to know the average patient’s/ their family’s behaviour and pattern from the moment of consultation to recovery to retention. The knowledge helps to improve and grow. Here is where you need healthcare consultancy.
A very key factor that leads to patient retention is patient engagement and a healthcare consultancy can assist you in doing the same.?
Communication is essential in marketing, however it is important to do it right with sensitivity and in a way that it strikes a chord with your audience.?
A consultancy doesn’t just come with skilled professionals but also experienced experts who’ve worked with corporates and doctors and exactly know what they are doing. You surely can add value to your brand through this knowledge.?
A consultancy offers you a complete package of skills, experience, expertise and dedicated manpower at a fixed price that too with a commitment of growth. While building your own marketing team can take a lot more effort and money with an uncertainty of results.
Trizone Healthcare Consultants is India’s first ever 360 degree branding and marketing consultancy firm dedicatedly working for the healthcare and wellness industry.
Trizone Healthcare Consultants
Here to Ensure Health of Your Healthcare Business!
Medical content writer II Youtuber II PV specialist (Literature Search and Processinng) II Cofounder Chill-Pill II
2 年Keep it up Akhil