Keeping & Engaging Your Audience (Even If You Have a Small Following)
Vanessa Collins
Business Automation Strategist | Publishing Coach | Empowering Entrepreneurs to Turn Expertise Into Impactful Books & Digital Products
Attracting an audience is just the first step—keeping them engaged is where the real magic happens. You don’t need thousands of followers to grow a successful business, but you do need to build trust, interaction, and connection with the audience you have. ??
?? In this week’s episode of The Seasoned Entrepreneur Podcast, I share how to:
?? Plus, I’m challenging you to take action—pick ONE engagement strategy and implement it this week!
?? Listen to the Full Episode Here:
Why Engagement Matters More Than Followers
You don’t need 100,000 followers—you need the right audience that actually listens, interacts, and takes action.
?? Here’s why engagement > vanity metrics:
? A small, highly engaged audience is more likely to buy from you than a large, silent audience.
? Engaged audiences share your content, recommend you, and become loyal fans.
? The algorithm favors interactive content—more engagement = more visibility.
?? The goal isn’t just to get followers—it’s to create relationships!
Step 1: Be Consistent (Without the Burnout!)
Engagement starts with showing up consistently. But let’s be real—posting every single day isn’t realistic for most entrepreneurs. Instead, create a manageable content schedule that you can stick to.
?? Quick Tips for Content Consistency:
? Pick a Posting Schedule You Can Stick To: Whether it’s 2x a week or every Monday, consistency builds trust.
? Batch & Repurpose Content: Record one video and turn it into multiple posts, emails, and blog content.
? Use AI & Automation to Save Time: ChatGPT can help generate content ideas, captions, and even emails.
? Done > Perfect: If you wait for perfect content, you’ll never post. Just hit publish!
?? Action Step: Choose a posting schedule and commit to it for the next 30 days!
Step 2: Create Two-Way Conversations (Not Just Content!)
One of the biggest mistakes entrepreneurs make? Talking at their audience instead of with them. If your content feels like a one-way broadcast, people will eventually tune out.
?? How to Spark Engagement:
? Ask Questions in Your Posts – Don’t just post—invite responses!
? Go Live & Interact in Real-Time – Welcome people, answer questions, and make them feel included.
? Use Polls, Quizzes & Surveys – People love to share their opinions—make it easy!
? Respond to Every Comment – Engagement is a two-way street.
? Feature Your Audience – Highlight customer stories, testimonials, and user-generated content.
?? Action Step: Go to your last 5 posts—did you invite interaction? If not, edit one post to include a question and see what happens!
Step 3: Leverage Email Marketing (Your Most Valuable Asset!)
Your email list is the one platform you own—unlike social media, where algorithms change overnight. If you’re not emailing your audience consistently, you’re missing out on a major opportunity to build trust and increase engagement.
?? Email Engagement Tips:
? Send emails regularly—once a week is a great place to start.
? Keep emails conversational—write like you’re talking to a friend.
? Give value before you sell—nurture your audience before making offers.
? Encourage replies—ask questions and invite your audience to hit reply.
?? Action Step: If you’re not emailing your list consistently, start today! If you don’t have a list, create a simple opt-in to begin growing one.
Step 4: Overcome the Fear of Putting Yourself Out There
If you’re holding back from posting or going live because you feel uncomfortable, you’re not alone! Many entrepreneurs struggle with putting themselves out there, but confidence comes from action.
?? Common Fears & How to Overcome Them:
? “I don’t like how I look/sound on camera.” → Your audience cares more about your message than your appearance. Just start!
? “What if no one engages?” → Engagement grows over time. Keep showing up!
? “I’m not good on video.” → You don’t have to be perfect—people connect with authenticity!
?? Action Step: Challenge yourself to record a short video this week—even if you don’t post it yet. Just get comfortable hitting record!
Remember, engagement is about relationships.
Quick Recap
1?? Be Consistent – Pick a posting schedule and stick to it.
2?? Create Conversations – Ask questions, go live, and encourage interaction.
3?? Use Email Marketing – Stay in touch with your audience outside of social media.
4?? Take Imperfect Action – Show up, share your message, and connect authentically.
?? Action Challenge: Choose ONE of these strategies and implement it this week! ??
?? Listen to the full episode now + get your action steps here: TheSeasonedEntrepreneur.com/6
Which engagement strategy will you try first? Drop a comment and let me know!