Keeping Calm and Carrying On

"Keep Calm and Carry On" was a motivational poster produced by the British Government in 1939 in preparation for World War II. If you’re a marketer/PR/Communications department during these COVID-19 times, it may sound difficult, but it’s not impossible.

Despite the market disruption, customers need to see and hear from you now more than ever. There’s an opportunity to pivot how, and what you share with the public that can both reassure, and ensure, that they have access to available products and services.

Right now is the time to pivot from live-action/on-location video shoots to creative use of custom motion design and animation. We can help. Coupled with stock footage, motion graphics, voice-over and/or music, pieces like this can be highly-effective.

Marketing departments, it’s your time to shine! With sales forces grounded and in-person client meetings on hold indefinitely, creating a product walk-through such as this one we created for Philips educates your audience.

A piece such as this one we created for Black Box Corporation leverages stock footage, motion graphics, and audio-all of which PMI creates while working from home. Product and company explainer videos such as this one we did for Cavulus simplifies a complex message. Even a simple motion design message like PMI created to promote Social Distancing, keeps your brand in-the-moment, and top of mind.

DM me if you’d like to learn more, or to brainstorm other ways PMI can help you “Keep Calm and Carry On”, reaching and resonating with your audiences.

About PMI:

PMI is a full-service creator of commercial and web content, motion design and animation, visual effects, color, and sound. We specialize in commercials, web and social media videos, producing feature films and creating documentaries. PMI partners with major brands and creative firms on these productions, from creative concept to final delivery on smartphones, tablets, kiosks, televisions, OTT, and screens. Have a look at our work.