Keeping Calm and Carrying On
UK Government/wartimeposters.co.uk.

Keeping Calm and Carrying On

"Keep Calm and Carry On" was a motivational poster produced by the British Government in 1939 in preparation for World War II. If you’re a marketer/PR/Communications department during these COVID-19 times, it may sound difficult, but it’s not impossible.

Despite the market disruption, customers need to see and hear from you now more than ever. There’s an opportunity to pivot how, and what you share with the public that can both reassure, and ensure, that they have access to available products and services.

Right now is the time to pivot from live-action/on-location video shoots to creative use of custom motion design and animation. We can help. Coupled with stock footage, motion graphics, voice-over and/or music, pieces like this can be highly-effective.

Marketing departments, it’s your time to shine! With sales forces grounded and in-person client meetings on hold indefinitely, creating a product walk-through such as this one we created for Philips educates your audience.

A piece such as this one we created for Black Box Corporation leverages stock footage, motion graphics, and audio-all of which PMI creates while working from home. Product and company explainer videos such as this one we did for Cavulus simplifies a complex message. Even a simple motion design message like PMI created to promote Social Distancing, keeps your brand in-the-moment, and top of mind.

DM me if you’d like to learn more, or to brainstorm other ways PMI can help you “Keep Calm and Carry On”, reaching and resonating with your audiences.

About PMI:

PMI is a full-service creator of commercial and web content, motion design and animation, visual effects, color, and sound. We specialize in commercials, web and social media videos, producing feature films and creating documentaries. PMI partners with major brands and creative firms on these productions, from creative concept to final delivery on smartphones, tablets, kiosks, televisions, OTT, and screens. Have a look at our work.

要查看或添加评论,请登录

Christopher R. Evans的更多文章

  • The New Normal: Reimagine virtual events as digital experiences

    The New Normal: Reimagine virtual events as digital experiences

    The pandemic has required all of us to adjust to the new norms of daily life, and industries to reimagine so many…

  • 2020: Video Dominates Tech Landscape

    2020: Video Dominates Tech Landscape

    The new decade is off to a roaring start! The robust economy has accelerated our clients’ plans for fresh digital…

    2 条评论
  • The Journey into Films

    The Journey into Films

    For many years, PMI has been a leader in full-service creation of commercial and web content, motion design and…

  • Harnessing the Power of Emotion

    Harnessing the Power of Emotion

    Captivating communication..

  • Health IT Pittsburgh

    Health IT Pittsburgh

    Christopher R. Evans was recently named an Advisory Board Member to the Pittsburgh Life Sciences Greenhouse (PLSG)'s…

  • Is this CRM really for us?

    Is this CRM really for us?

    Far too many organizations struggle when it comes to evaluating and implementing the right CRM. So many CRMs are too…

  • How's your Findability?

    How's your Findability?

    Content without access is worthless. If your organization is like most, you’ve important information in various file…

  • ADA Web Compliance: What You Need to Know...

    ADA Web Compliance: What You Need to Know...

    The Americans with Disabilities Act extends to websites, to ensure that all Americans have fair access to important…

  • You know the problem you want to solve...

    You know the problem you want to solve...

    but how do you get working software out of that? Even the world’s most sophisticated and respected organizations often…

  • It's a mobile world. Are you living in it?

    It's a mobile world. Are you living in it?

    Two things any business/organization needs to know: More website visitors are accessing websites from mobile and tablet…