Keep your chin up and outdoor: A case study of our Reliance campaign

With 300+ outdoor properties, 22+ cities served, and more than ten years of experience in the market, Kanhiya Advertisers can proudly claim to be one of the biggest out-of-homeowners in the State of Punjab. Among the services we provide are Ground Activities, End to End Branding, Outdoor Advertising, Event Management, Retail Shop Branding, and Cinema Advertising. We have worked with companies whose names are self-explanatory since 2008. Thanks to local clients like Max Life Insurance, Panasonic, Trends, Pantaloons, Chandigarh University, and many others; national clients like Reliance, LG, Big Bazaar, Croma, Pepsi, and many others; and finally, government partnerships like LIC, HP, Bharat Petroleum, and Indian Oil, we have been able to embark on a journey unlike any other. Reliance unquestionably ranks in the top 5 of our greatest conquests out of all of them.?

Inception of Reliance?

Dhirubhai Ambani established Reliance Industries Limited in 1966 as a tiny textile selling business called Reliance Commercial Corporation. Dhirubhai established a textile production facility in Gujarat with the intention of revolutionizing the textile sector in India. By leading the country's polyester revolution, Reliance Industries rose to prominence swiftly. The business increased its activities into several stages of the textile value chain through vertical integration and an emphasis on manufacturing excellence. Later, Reliance Industries expanded into other industries like telecommunications, retail, petrochemicals, and refining. It now ranks among India's largest and most significant enterprises and is a well-known international conglomerate, contributing significantly to the economic development of the nation.

Reliance- The brand?

Reliance is a well-known brand that has come to be associated with innovation, trust, and a wide variety of goods and services. Reliance has always provided high-quality solutions and embraced technology improvements. The company has a substantial market presence in industries like energy, petroleum products, refining, textiles, telecoms, retail, and digital services. The company is renowned for its client-centric philosophy, emphasizing understanding and meeting consumer needs. Reliance has become a recognised global brand with an enviable track record for dependability and a dedication to moral business conduct, making it a major contributor to India's economic development.

Reliance- The Billboard Genius

Over the years, Reliance Industries Limited has run a number of outdoor advertising campaigns to market its goods and services. There are few examples that can be given. To advertise its network services, Reliance Jio, the telecommunications division of Reliance Industries, has run large outdoor advertising campaigns. For maximum visibility, these initiatives have utilized outdoor digital displays, hoardings, and billboards in high-traffic regions, cities, and key places. To promote its numerous shop formats, such as Reliance Fresh, Reliance Digital, and Reliance Trends, Reliance Retail, the retail division of Reliance Industries, has started outdoor advertising campaigns. The objectives of these efforts were to raise awareness and draw people to their retail locations. Outdoor advertising has previously been used by Reliance Industries' refining and petroleum division to build brand awareness and advertise its petroleum goods, such as Reliance's gasoline stations and lubricants. The consumer electronics and appliance retail company Reliance Digital has launched outdoor marketing campaigns to highlight its extensive product line and draw customers. Massive billboards and digital displays showcasing the newest devices and technological advancements have frequently been a part of these promotions.

Conclusion?

For us, being able to work with a company like Reliance in and of itself represents the highest level of credibility we now have. In addition to the outstanding results the Reliance campaign produced for us, working with the company was a lot of fun. The connections we have formed, the knowledge we have passed on, and the memories we have created will always hold a special place in our hearts. It is a testament to the exceptional people that make up the Reliance team because they have thrived as experts and really decent people. Follow us on LinkedIn to see more success stories like these, and get in touch with us if you need help with branding or advertising. Everything is covered by us.