Keep up with the updates!

Everything keeps evolving especially when it comes to the Digital and Social Media world. Wondering what's new in Social Media? Here are the latest news and updates at glance.

On LinkedIn

Three new objectives have been introduced to LinkedIn's Campaign Manager, bringing a full funnel experience to all marketers in the aim of achieving more of the desired goals.

• Brand Awareness: increase share-of-voice for a product or a service through the top of funnel campaigns that charge by impressions (e.g. cost per mille or CPM).
• Website conversions: create campaigns that are optimized for specific actions on your website, such as purchases, downloads or event registrations.
• Job applicants: LinkedIn Talent Solutions who are trying to drive applications on LinkedIn or their own site, can now create ads using Campaign Manager.

"With the improved Campaign Manager, we're also optimizing our click pricing to align with your objective. If you select website visits as your objective, you will only be charged for clicks that go to your landing page. For social engagement campaigns, pricing will be optimized to include all social actions (likes, comments, shares, etc.)."

As per LinkedIn, these new objectives "are designed to continue to make it easier to improve key results and better align with marketers' campaign objectives."

On Pinterest

Usually, business and brands turn to Pinterest to tell their story, feature tutorials, how-to videos and better introduce their products and services.

Today, more ways are available on Pinterest to discover inspiring videos! Pinterest introduced new video features to reach audiences including:

• An improved uploader which allows creators to upload video directly to the platform to engage with new and existing audiences and access the latest metrics.
• Video tab on business profiles to make it possible for brands to feature all their videos in one place.
• Video analytics for business to view lifetime views and get insights about the performance of their video.
• Pin scheduling tool which allows business and creators to schedule video content in advance.

On Instagram

First, in their mission and commitment to fight against online bullying, Instagram is testing a new feature that notifies people when their comment may be considered offensive before it’s posted. This way, they can reflect and undo their comment and prevents the recipient from receiving the harmful comment notification.

In parallel, Instagram is creating a feature called "Restrict" that allows people to control comments on their posts. How does it work? Once you Restrict someone, comments on your posts from that person will only be visible to that person. You can choose to make a restricted person's comments visible to others by approving their comments. Restricted people won’t be able to see when you’re active on Instagram or when you’ve read their direct messages. 

Second, since May 2019, some Instagram influencers across every industry category of influencer (including beauty, fashion, food, lifestyle, fitness, and travel) have been experiencing a real drop in engagement on their posts.

According to data shared with Mobile Marketer, from analytics firm InfluencerDB, engagement rates for sponsored and organic posts are nearing all-time lows.

Engagement is measured by comparing the average number of likes on each Instagram post to the number of followers of the account.

A recent study showed that engagement rate for sponsored posts was 2.4% in Q1 2019, while it used to be 4% three years earlier. During the same time periods, the engagement rate of organic posts dropped from 4.5% to 1.9%!

Talking about influencers, the study suggests that engagement might be higher for "nano-influencers" since their followers are highly dedicated.

The reason for this sudden drop in engagement is still undetermined and unclear.

On Facebook

1. Facebook is rolling out new tools for creators to earn revenue and grow their audience:

• Ad Revenue: more options for monetizing different types of videos with ads.
• Brand Collaborations: new ways for creators and brands to reach audiences and understand the performance of their branded content.
• Fan Support: the option to offer supporter-only Groups in fan subscriptions and testing the expansion of Facebook Stars. Fan subscriptions let fans support their favorite creators with a monthly recurring payment, in exchange for special rewards like exclusive content, merchandise discount codes and closer access to the creator through tools like Live or polls.
• Creator Studio: a dedicated Monetization Overview section, a range of new insights, and the ability to manage Instagram posts via Creator Studio, in addition to Facebook.

Further details are available here.

2. Facebook will now provide even more detail when users click on “Why am I seeing this ad?”

Previously, “Why am I seeing this ad?” displayed one or two of the most relevant reasons why an ad was shown. Now, users will see more detailed information such as interests or categories that may have led them to be targeted by a certain ad.

Updates occurred to Ad Preferences as well. The ad preferences section will now show users more information about businesses that have uploaded lists with their information in it.

Users can find out which advertiser uploaded a list with their information and used it to run at least one ad in the past 7 days.

This section will show users any businesses that uploaded a list with their information in it.

Users can see which business first uploaded the list, as well as any advertisers that used the list in the past 90 days.