#3 Keep Up With BS In The News
????Louise Ward
Chief Network Officer at 42Courses - Official Learning Partner of Cannes Lions: Advertising, Marketing, Creativity & Behavioural Science e-Learning Courses
In The News
The first story, is a good use of behavioural science, to try to improve recycling, this story from the Carton Council of North America
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The second story is very interesting, about the power of augmented reality in advertising.
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Finally, a story from Pete Dyson and Rory Sutherland's new book 'Transport For Humans' has been picked up by the media.
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Top Tweets
Today's 14th Annual Economics & Psychology Conference coming from University College Dublin (UCD) was shared by Liam Delaney.
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Behavioral Scientist, the excellent digital magazine shares its list of notable books from 2021 (all added to our Christmas wish list!)
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Samuel Salzer's 2021 awards through the newsletter Habit's Weekly have been announced and this tweet celebrates Peter Slattery's recognition for his content creation in behavioural science.
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In LinkedIn, a post from Vishal George asks a few questions around his recent session of the Behavioral Design Alignment Chart.
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Torben Emmerling commented on the recent report on applying behavioural science by Swiss Re.
---------------------------------------------------------------------------------------------------------------Finally, Sonia Friedrich posted about the success of the second Now Fest.
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MD of DECODE marketing ltd. Author of 'Decoded. The Science Behind Why We Buy'. Fellow of The Marketing Society
3 年Re the AR immersion study; the method is vague. For example, were all the findings derived from heart rate? If so, how did they control for variables e.g. walking pace when out and about vs standing still? And how did they make the leap from heart rate to 'positive memory encoding'? It's known that emotional arousal increases memory encoding but this could have negative valence as well as positive.