Keep it Simple and Skimmable, Stupid

Let’s face it:

Attention spans are shorter than ever. If your content isn’t easy to read, your audience will bounce faster than a rubber ball.

That’s why the golden rule of writing for copywriters is simple: Keep It Simple and Skimmable, Stupid (KISS).

Today, I’ll break down why simplicity and skimmability are non-negotiable, how to achieve them, and why you need to see these best practices in action.

Plus, I’ll show you how to get your hands on my swipe file of 10 top-performing emails, direct mail packages, and landing pages that nail this approach.

Let's get started

Why Short Paragraphs, Bullet Points, and Bold Headings Are Essential

1. Short Paragraphs: Walls of copy are intimidating. Short paragraphs (2-3 sentences max) are easier to digest and keep readers moving through your content.

Example: Instead of a dense block of text, break it into bite-sized chunks. Like this.

2. Bullet Points:

• Bullet points are a reader’s best friend. They highlight key information, make lists scannable, and break up monotony. That's because they: - Boost readability. - Highlight benefits. - Keep readers engaged.

Example:

3. Bold Headings:

Bold headings act as signposts, guiding readers through your content. They help people find what they’re looking for quickly.

Example: “How to Write Headlines That Grab Attention” is easier to spot than a plain sentence buried in text.

Why Visuals Like Icons and Images Are Game-Changers

1. Break Up Text: Visuals give readers a mental break. They make your content feel less overwhelming and more inviting.

Example: A well-placed icon or image can separate sections and add visual appeal.

2. Maintain Interest: Visuals keep readers engaged. They add variety and make your content more dynamic.

Example: A chart showing “Before and After” results is more compelling than a paragraph describing them.

3. Reinforce Key Points:

Visuals can emphasize your message. Example:

How to See These Best Practices in Action

Reading about best practices is one thing.

Seeing them in action is another. That’s why I’ve put together a swipe file of 10 top-performing emails, direct mail packages, and landing pages that master the art of simplicity and skimmability.

My samples aren't theory. They are living examples that come from proven my campaigns that have resulted in over $100 million in sales. Together, you'll see:

1. How short paragraphs, bullet points, bold headings, and visuals to keep readers hooked, and
2. How to use these templates as inspiration for your own campaigns.

Download your copy tonight!

Click here to grab your copy of my $100 Million-Dollar Copywriting Formula swipe file.

As part of a special offer, you can purchase your copy for half what others have paid.

But only for the next 24 hours.

I encourage you to study these examples, steal their strategies, and start creating content that’s simple, skimmable, and downright irresistible.

Remember: in a world of information overload, simplicity wins. Keep it simple, keep it skimmable, and watch your engagement soar.

Click here to grab your copy of my $100 Million-Dollar Copywriting Formula swipe file to see my approach in action.

All good wishes,

Doug

P.S. Don't miss your chance to get hands-on with the strategies that have driven over $100 million in sales.

Grab my $100 Million-Dollar Copywriting Formula Swipe File now at a 50% discount and see these proven techniques in action.

Click here to download it before this exclusive offer ends!