Keep punching!
Hiking Area "Meran 2000" in South Tyrol

Keep punching!

As a naturally ambitious person, I approach all things extremely strategically, disciplined, and enthusiastically. That was the day I climbed a summit in the Alps, a goal I had set for myself for so many summers.

As an entrepreneur, I approached everything in the same way. And had to accept many setbacks. Back then, I labeled everything as failure or not being good enough or needing to accumulate more knowledge. That turned out to be so wrong. With this mindset, I looked at all my defeats, leading to even more frustration. And it felt anything but easy.

Despite witnessing successful entrepreneurs and executives achieving their ambitious goals, it became increasingly evident to me that success doesn't always come without a price. The relentless pursuit of objectives often involves a constant internal battle against the nagging voice of self-doubt – the inner critic.

Reflecting on my own experiences and observing others in similar positions, I realized the importance of adopting a more balanced and compassionate perspective. Instead of viewing setbacks as outright failures, I began to see them as invaluable opportunities for growth and learning.

In the realm of entrepreneurship, each hurdle is a chance to refine strategies, enhance skills, and build resilience. Embracing a mindset that celebrates both victories and lessons learned can transform setbacks into steppingstones towards greater success.

Moreover, I found that seeking guidance and learning from mentors played a crucial role in navigating the complexities of entrepreneurship. Understanding that even the most accomplished individuals face challenges and setbacks helped normalize the inevitable ups and downs of the journey.

Remember, sometimes you win sometimes you learn, but never lose.

As I continued on this entrepreneurial path, I discovered the significance of resilience and adaptability. The ability to bounce back from setbacks and adapt strategies to evolving circumstances became integral to sustaining long-term success.

In conclusion, the journey of an entrepreneur is characterized by both triumphs and tribulations. While ambitious goals may be achieved, it's essential to evaluate the cost and prioritize personal well-being. Striking a balance between ambition and self-compassion not only fuels success but also ensures a more fulfilling and sustainable entrepreneurial journey.


Alexandra brings a wealth of experience to her role as a Transformation Enabler, with 28 years in HR development spanning both European and, for the last 16 years, Middle Eastern contexts. Her expertise lies in skillfully guiding individuals and organizations through the complexities of transformation. Alexandra's commitment to excellence and extensive knowledge makes her a valuable asset for facilitating successful and impactful transformations.



George Eichenberg

Chief Executive Officer / OakHill Development Academy Muscat (Sultanate of Oman)

1 年

Can still smell the air from this beautiful summer day in South Tyrol ... ??

how very true Alexandra ??

Corina Goetz

Middle Eastern Business and Culture Specialist | Senior Strategic Adviser | Board Member | Keynote Speaker

1 年

Well said Alexandra Eichenberg - I used to be a massive perfectionist and have now worked hard to not be so stuck perfectionism.

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