Keep Optimising Pod ??? Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton, Littledata

Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.

Hit PLAY to hear:

• Why server-side tracking is the ultimate upgrade for your Meta Ads
• The hidden pitfalls of inaccurate tracking—and how to fix them
• How to supercharge your ad performance with enriched customer data
• The secret to leveraging AI in Meta Ads for better targeting and ROI

Key timestamps to dive straight in:

[05:33] Meta's conversions API explained.

[07:01] Optimising eCommerce ad tracking.

[11:55] Shopify app setup and pricing.

[15:07] Optimising Shopify for Meta matching.

[15:57] Maximise marketing: new vs. returning customers.

[20:28] The importance of AI-powered ad automation.

[22:02] Insider Tips from Edward!

[27:40] Book a demo with Littledata at https://www.littledata.io/

You can find the show on all the top podcast players including Apple Podcasts, and Spotify.

?? On Apple: https://keepopt.com/apple

?? On Spotify: https://keepopt.com/spotify

?? On YouTube: https://keepopt.com/youtube

??? OR just head to our website for all the info, and hit play here https://keepoptimising.com/all-keep-optimising-podcast-episodes/