Keep an Open Mind: Finding the "Good" in Your Franchise Search

Let’s be real—when exploring franchise opportunities, skepticism is common. You’ve seen that one brand that went off the rails. But let’s be honest—there are bad apples in every industry, from restaurants to tech to car dealerships. That doesn’t mean you stop eating out, using your phone, or buying a car. It just means you need to do your homework and, most importantly, keep an open mind.

Too many candidates go into the process looking for reasons to say "No." They think, "This sounds too good to be true" or "I don't believe it." Well, guess what? If you start with that mindset, you’ll talk yourself out of every opportunity—even the great ones.

Instead, flip the script. Look for what’s right instead of what’s wrong. Ask yourself:

• Does this franchise align with my lifestyle and financial goals?
• Do they have strong training and support?
• Are successful franchisees happy and thriving?
• Is this something I could see myself excited about every day?

If you find yourself nodding "yes" more often than shaking your head "no," you might just be onto something. Your decision should be driven by finding more good in one brand versus another—not by looking for the first excuse to walk away.

So, take off the skeptic’s hat (just for a bit), approach the process with curiosity, and give yourself the chance to find the right opportunity. After all, the best franchise for you isn’t the one with no risks (spoiler alert: that doesn’t exist)—it’s the one where the potential outweighs the doubts.

Now go find your "YES!"