Keep It Fresh: Update Your Website Content

The aim of each website is different and so are the updating requirements. You can’t expect a corporate blog to be updated as often as a regular blog or a regular blog as often as a news or sports blog.

To increase the ROI of your SEO and boost your Google traffic, you can just refresh your old content and see how content can be given a “freshness” score.

This stats from Moz reveals how your original articles and posts are gradually becoming less valuable which is one of the reasons Google takes into account while estimating the quality of your website.

If you want to make a profit from your SEO, start with updating your old content. Firstly, write authoritative new content to implement on top of your old posts. Add new resources and stats, fix broken links on your site, and include fresh multimedia. You have to increase the accuracy of information and make sure your content is up to date with the most recent and critical data.

When you’ve updated the content, look to make sure it meets all the newest requirements of Google’s algorithm updates. Expand the reach of your article by repurposing it to different types of media, and even consider changing the keywords for which it’s optimized.Once you’ve refreshed the content, it’s time to promote it again. Look to promote it in the same way you did earlier, showing the new value to users.

Don’t forget to analyze your content constantly. Get rid of thin pages (pages with <100 words) and duplicated content that slow your SEO down. Also, don’t forget to analyze log files to see how Googlebot crawls and indexes your updated content.

Check Search Console when you make important content changes to monitor your site’s behavior in Google Search.

• Test that Google can access your pages using the URL Inspection tool.
• Tell Google which pages to crawl by refresh your sitemap.
• Tell Google which pages not to crawl using robots.txt or noindex tags.
• A few weeks after you post content, confirm that the number of indexed pages in your site is rising.

Keeping an updated content is something to strive for, but the results are well worth it. Your users will appreciate the value you provide, and you’ll find higher content production leads to higher engagement!