Keep Calm and Handle the Media

In a recent survey, people were asked what they feared the most. After two obvious responses (their own death and the death of loved ones), the next answer was speaking in public. Yes, for many of us, the thought of having to get up in front of people and making a speech is just about as bad as dying.

Now, imagine having to do it for your business…in front of the media. And, better yet, add in an unexpected crisis or litigation, and then think about speaking in public. For Mitch Leff, of Leff & Associates and J. Mike Moore, Senior Manager of Communications for Emory’s Goizueta Business School, these are the situations they face every day.

From teaching CEOs how to deal with the press in stressful times to providing tips and training on being a better, more polished presenter, Mitch and J.Mike have experienced it all, the good and the bad. On this week’s show, they offer some clear recommendations on how to handle unexpected circumstances. Continue reading.