Katie: on digital trends and her affinity for toddler approved snacks.

Known for her extremely high standards and unmatched creative flair, Katie is ambitious with a capital A, with the uncanny ability to transform the ordinary into something beyond remarkable.

As our longest-standing employee, Katie's creative thread is woven into the Smack Bang DNA and is responsible for much of our success to date. To our clients, she is the gift that keeps on giving, bringing an abundance of vision to every project and delivering it in a way that just makes sense.?

Her not-so-secret talent is literally everything, (the type of person who is somehow great at everything she tries), and her more secret talent is her ability to see the world with rose-coloured glasses - we can count on Katie for a healthy dose of optimism when we need it.?

We get Katie Shepherd 's thoughts on what's happening in the digital sphere.

What trends are you seeing in the e-commerce space??

Living in a highly digital world, the e-commerce space is constantly evolving and growing. Since the pandemic, businesses have rushed to capitalise on people's desire to live with convenience at their fingertips. This has driven an increase in apps that promise everyday essentials boosted to ultimate convenience like groceries delivered within minutes. This growing trend is changing the way we operate within the digital and non-digital worlds.?

How can design help gear websites for conversion??

The user experience is paramount for conversion. Good design will capture people's attention from the beginning with an impressive homepage (the shop front to the site), and then lead them on a succinct, and smooth journey to their desired destination. Design that prioritises the intended user at every step, in every intricate detail will the conversion game.

How big of a role do you think sustainable web design will play moving forward??

Sustainable solutions are the future. People are becoming increasingly aware of this with the climate crisis before us. Sustainable practices have been widely adopted in the print world, however the digital world is a little slower to jump on board. There are some great sites pioneering this movement and through small adjustments, big changes will be seen. I think we will see an increase of brands taking steps towards this in the near future.

What's your favourite snack???

Anything that is easy on the go! (and ready to be shared with little toddler hands) Sushi is a quick and easy fave.