Kathy Svetina - FP&A Today
E[ospde 12: Kathy Svetina

Kathy Svetina - FP&A Today

Welcome to Episode 12 of FP&A Today with Kathy Svetina.

In this episode, Kathy shares what it is like to be a Fractional CFO and how she helps her companies be financially healthy and grow responsibly.

Kathy shares a lot of information about herself and her experiences in finance and as a Fractional CFO. She shares:

  • How she always wanted to be in finance since the age of 12. As a child, she thought she wanted to be a stockbroker but, when she went to college and saw what they did, she realized that it was not for her
  • How she started out in accounting, and l loves to do T accounts today because they are a lot of fun.
  • How she grew up in a family of entrepreneurs, and that experience led her to want to help small businesses by providing them with fractional CFO services
  • How many small businesses do not have data, and how it is like jumping through 10,000 different hoops to get the data on a monthly basis.
  • The one KPI she always tracks with every business is cash.
  • How FP&A professionals need to act as an internal consultant for the business. She emphasizes the importance of being a good business partner.
  • How rewarding it is to go in and help small businesses grow in a sustainable and healthy financial manner.
  • Shares how hanging around salespeople can make you a better FP&A professional. She shares how they are good at storytelling and listening and how these are skills we need in FP&A.
  • Shares her favorite Excel function: My favorite absolute, absolute favorite Excel function is Power Query. And I think only started using it about a year and a half ago and I, I really, I think like the heavens open and the angels came down when I, when I started using this and I'm really not exaggerating.

I hope you enjoy this episode as much as I do and please take the time to comment on what you liked about this episode.

FP&A today is brought to you by Datarails

Mafruh Faruqi

Designing SaaS: Easy to use, guaranteed | Sr. SaaS Designer | Founder of SaasFactor | Google-certified

5 个月

Paul, thanks for sharing!

回复
Patrick Leavy

Values-driven Virtual CFO / FD for start-ups and scale-ups - helping founders of early stage companies make more money!

2 年

Power query, Xlookups and dynamic arrays - modern excel leaves old excel flailing!

Kathy~ Svetina

Professionalizing finances in growing businesses ?? Fractional CFO | FP&A | Podcast host | Financial Puzzle Solver | Have a financially healthy & sustainable business

2 年

What a great conversation it was! Thanks so much for having me on, Paul - you're an excellent host!

Stephen Newland, CMA

Fractional CFO helping nonprofits unlock financial sustainability with clear + actionable insights

2 年

I felt so known when I read this: "?The challenge of gathering data to build a forecast when working with small businesses and how it can often take months to get the data to a point where you can budget and forecast" Looking forward to this episode!

Eric Zammit

Director of Financial Planning & Analysis at United Road Services

2 年

Saving it via like so I know where to look; too busy to read right this second but you had me "inspiring guide to FP&A".

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