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There's been something of a trend during 2021, for affiliate marketers wishing to promote high ticket mentorship programs, to make promises which are not only somewhat unbelievable but also don't make for good practice when you're building a business.

Promises such as "making $10,000 in 90 days (or even 30 for that matter) without spending any money on marketing" or "earning while you sleep".

Now don't get me wrong, it is possible within the first day of trading for you to make a sale or two but when you're building a business, you should consider so much more than just turning a quick buck.

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Finding the right help and advice is crucial and unfortunately not always easy as the Internet is full of people who may be making money, but are building their business on exhausted, or no soil at all, and setting it up to topple at any time.

Okay, so you may be someone who just wants to make a few dollars fast and if that's the case, my message won't affect you, so you should scroll on. But if you want to build a business to really change your life and leave a legacy for your kids, then let's keep going ...

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So, the best way to explain what I mean is through a true story.

Two years ago I met a marketer online, and we became friends. We had been following the same journey for most of our time online and, at the point of meeting, we were both still struggling to make $1000 a month! We spoke most days comparing notes and trying to look for the secret sauce that would give us a breakthrough and make those dreams of financial freedom a reality and kept on dreaming of the infamous 10K a month target.

And then our paths began to separate.

While I spent time developing systems, honing my offer, developing new skills, and creating relationships with professionals who could help me, he spent all his time hustling.

Soon, he was making 10, 20, and even 50k months and had developed a mentorship program of his own. Life was looking rosy and he and his life partner had given up their full-time jobs to work online and even committed to buying a bigger house together.

There were many times, I doubted my own choices and began to think that my "slow and steady wins the race" approach was wrong and everything that I'd learned in developing offline business just wasn't relevant to the online world.

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It was clear that he WAS the business: the brand, the workforce, the expediter, the hustler, and without him present, nothing could happen. There was no one to pick up the pieces and fulfill the promises made to all his paying clients.

So what happened, next?

Simple, he closed up shop and disappeared, cutting ties with old clients and hiding from the new ones still unhappy from their experience and demanding his 30day money-back guarantee be honoured.

What will he do now?

I'm sure he'll start again, but this time set a better foundation so his empire will not collapse if he steps away from it for a moment or two.

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