Kat Loterzo: Want a Business Boost? Then It’s Time to Get Into Alignment, Purpose, and Mindset.

After years as a personal trainer, this sassy Aussie made millions by finally surrendering completely to unapologetic authenticity (including embracing swearing like a sailor). Here’s how she overcame insecurity and near bankruptcy to become the one of the best ass-kickers out there for up-and-coming entrepreneurs.

On Australia's beautiful Gold Coast lives a woman who has written 48 eBooks (and counting). She has copyrights to her own quote: “Life is Now. Press play.” She is a success mentor to revolutionary entrepreneurs, artists, and leaders and became a multi-millionaire just by being exactly herself -- and dropping the f-bomb at will to get her message across.

This 37-year-old woman’s name is Kat Loterzo. Adele might have sung, “We could have had it all” in her wildly popular song, but Kat has never nor will she ever think in regret mode. She doesn’t dwell on the things she could have had or mistakes she might have made -- because, as she says, life is now. She believes that you can have it all, on your terms, so long as you’re willing to get honest with yourself about what you’re really here to do in the world, and then do the work -- aka "press play." In fact, she’s about to press play again herself, rebranding “Kat Loterzo” into “The Katrina Ruth Show” -- stay tuned!

But just a few years ago, Kat almost went bankrupt during a rough transition from her pursuit as a personal trainer into business and life coach. Why? Because she wasn’t being authentic to herself.

“This was not an overnight success,” Kat says. “I was in debt. It was one of the toughest periods of my life. I remember yelling at my small daughter at the time when she asked me for a treat at the store, and I did not have the two dollars to get her the treat. And I felt so much shame. It was constant day-by-day to survive, just to keep my head above water. And meanwhile I already had an online profile, and so I had to keep the professional veneer up.”

Getting Back to Herself

With several hundred products and program launches under her belt, Kat is now a content queen who just doesn’t stop putting her true passion into practice: kicking the butt of the world’s top entrepreneurs, leaders, visionaries, and creators who want to tap into their next levels. But before transitioning into her current work, Kat spent six years from 2006 to 2012 building a seven-figure online fitness business -- and to this day her process includes the truth that only you know best what is right for you and your audience.

“The biggest mistake I made is not realizing or taking ownership of the fact that all I have to do is just be me,” Kat says. “And I know that’s a very kind of cliche thing to say -- just be authentic, be yourself. But cliches are cliches for a reason, right? Because they are true.”

In 2007, she started a blog to support her offline personal training business, and then she figured out that she could sell products online. There was no “internet marketing” business like there is now -- when you could not find a business coach to save yourself.

“There was nobody telling me how to do it. So I just kind of followed bloggers, and I learned that content is king -- I probably classified myself as a blogger before an internet marketer. And I just started selling these info products -- these $99 and under info products -- just based on communicating with my audience and finding out what they wanted from me, and then sharing what I was doing.”

It was then that she decided that she knew fitness was not a lifelong fitness career and that she needed to rebrand under her own name. She was making $35,000 a month from “making shit up” and doing what she wanted -- but she second-guessed herself on whether or not this was the proper way to go about business.

“I went out and spent a lot of money -- hundreds of thousands of dollars to work with the best sales and marketing people in the world,” she says. “And I learned amazing stuff, and it did elevate my income as well, for the short term. But I was essentially following a process of not being me -- sell what sells to people you don’t necessarily adore but just follow the sales script and make it work, essentially.”

But following the sales script -- even during her first $80,000 month -- left her feeling like she was selling her soul.

“I was starting to hate my business,” Kat says. “I was feeling drained. I remember saying to my husband at the time -- ‘I can’t keep doing this. If this is the pathway to a million dollars, I would rather go back to personal training.’ In that moment, I made a decision. I said, ‘That’s it. I’m done with this. I’m going to give three months to selling only what I want to sell and talk about only what I really want to talk about, and I will refuse to do the other stuff that’s making me money right now. And if I don’t make the money in the three months, then I’ll go back to personal training, because I know I can make at least five grand a week as a trainer.’”

So, she walked away from what was nearly a million-dollar business.

“I honestly felt outrage at the personal development world in a way,” she says. “I remember feeling almost angry at Tony Robbins, for example. He said I could create the life I want if I just do the work, but I’ve done it -- and this is not the way it was supposed to be!”

Step the Fuck Up, Do the Work, and Actually Live Life

Now that she’s in full swing with her own alignment and purpose under her uber-authentic rebranding and mission, don’t expect basic strategies and systems from Kat. Expect a life-changing wake-up call to “reveal to you what you’re actually capable of, so that you then step the fuck up and actually start living life like you mean it,” she says.

This is where alignment, purpose and brutal honesty comes in to get people to not only change their businesses but also their bodies and their lives -- because it’s all interconnected. She encourages people to follow their “madhouse dreams” and embrace their inner selfish bitch in order to have it all (and not dwell on the past, Adele-style).

Titles of her eBooks include Flip Into Your OMG YES Life: How to Get Out of Your Own Way, Step the Fuck Up, And Let Money and Success Flow and Show Me Your Soul : There is a Magic Pill: You're Just Too Scared to Swallow It. Though her writing is beyond prolific, the steps behind her basic coaching philosophy are simple but powerful:

• Be completely honest with yourself.
• Make a decision.
• Stop worrying about how.
• And the most important -- don’t let bullshit be bigger than your dreams.

Listen to the effect of Kat’s simple philosophy -- on business, money, and straight-up quality of life:

• “Being part of Kat's programs and now one-on-one coaching helped me shift my mindset around business and money radically,” says Esther “Pinky” Kiss, founder of borntoinfluence.com in Palm Desert, CA. “Before working with Kat, I felt overwhelmed with the amount of work and attention it takes to do great work for my clients in my publicity business while also building an online coaching business from scratch. With Kat's help, I've launched several online home study courses and a membership site that provides recurring monthly revenue. I've added tens of thousands of dollars in additional revenue to my business this year.”
• Stephanie Hoffman, founder of myzestfullife.com (operating “location free”), says that the very first month she signed up to work with Kat, she had her biggest income month to date: “Working with her on a personal level has been amazing for my relationships all around, but the business side of things has seen just as much, if not more growth. I always feel that you can’t have one without the other, and so, it means that much more to me that Kat and her focus is always about exactly what you need when you need it so that you get to have the amazing personal relationships and life, AND massive impact on your business growth as well!”
• When artist Val Cripps first signed up for a day session with Kat in Santa Monica in early 2016, she was trapped in a miserable marriage with a controlling husband. Then, she started her own business, selling her artwork and services at valtopia.com: “In the beginning of 2017 I stepped it up another notch and started booking in at a much higher rate with a time scale that actually matched better all that I was delivering, and I sold several at $5k instead of $111. That's a jump! Once I'd proven that to my ego, I was ready to hire a lawyer and get my ass out of that bad marriage. It was a brutal experience extricating myself and I learned to detach from the drama, and stay present within my own truth and desires and stay the course.”

Within four weeks of surrendering to the alignment, purpose, and mindset vision herself, Kat made an extra $40,000 from a completely unexpected source. Within six months from that time, she was making $60,000 a month consistently, and within eight months, $80,000 consistently. Within 10 months she had her first $100,000 month. Several years later, she did $2.8 million in 2016.

From Melbourne to the Gold Coast and Beyond: How Kat Created Location-Free Living and Working -- By Her Rules Only

Originally from Melbourne, Kat says she’s been a hustler since the age of 4, when she was already going door to door selling hand-drawn pictures, lemons and oranges from her grandparents’ garden, and even daffodils from the field at the end of her street. She studied law (and four other majors) in college for a time before deciding it wasn’t for her. She traveled around Europe in her 20s, gained a few pounds and got into personal training when she settled back home. She got married at 25, but soon tired of the domestic life, as idyllic as it sounded at first.

Then in 2013, she was hospitalized while she was carrying her second child, because her body was rejecting the pregnancy. Kat and her son came through just fine in the end, but the experience was certainly a wake-up call. This was when she decided to walk away from the fitness business and the inauthentic way she was initially marketing herself as a business coach.

“I am incredibly selfish with how I spend my time and energy,” Kat says. “I am ruthless about valuing what I value in business and life and have learned to just say no to stuff that doesn't move me forward on my dreams and missions as an entrepreneur, an artist, a writer, a woman, a mother -- and me.”

Kat now lives most of the time on the Gold Coast of Australia with her two children, 7- year-old daughter, Alyssa, and 3-year-old son, Nathan. She loves great coffee, great wifi, great wine, working out and spending time with family and friends. She doesn't normally watch TV aside from the occasional Shark Tank episode and loves to feed her mind by journaling and reading daily. She collects babushka dolls, Chanel anything and Mont Blanc fountain pens. She believes in producing not saving money. She says she’s not actually very organized, just incredibly driven to “do whatever the heck I please each day as a writer and a creator.”

“Being an entrepreneur is a byproduct of my art,” Kat says. “All I really ever wanted to do was write! And speak and sell.”

Despite the scare during her pregnancy with her son, Kat says she’d love to have two more kids (twins, preferably). She eats only two healthy meals a day, is obsessed with abs, loves the gym and yoga, and writes a “daily asskickery” message to herself and her clients and followers to motivate the entrepreneurial revolution she created all by herself.

And though dwelling on mistakes is not in her DNA, Kat still likes to make it a point to talk about her tough transitional times that carved her in stone, finally surrendering to alignment, purpose, and mindset.

“I try and share that, because I think everybody is going to go through their journey,” she says. “There is no way to avoid that. I’m so grateful for that period. I wouldn’t have the resilience and strength that I have now if I hadn’t have gone through that. I feel untouchable sometimes as far as my ability to just do the work. But I feel that me sharing my story can also help others fast-track that process -- maybe they’ll recognize, ‘you know what? I do need to surrender.’ Or just make the decision to be who they are now. Otherwise, they’re just going to delay the process.”

Kat will be one of several speakers at Ryan Stewman's Break Free Academy Reunion in Austin, TX, happening October 26 - 27. Go to katloterzo.com for more upcoming life-changing events!

For more information:

www.katloterzo.com

[email protected]

https://www.facebook.com/lifeisnow.pressplay/

https://www.youtube.com/thekatrinaruthshow/

https://www.dhirubhai.net/in/thekatrinaruthshow/

https://twitter.com/KatrinaRuthShow

https://www.snapchat.com/add/katloterzo

Don’t stay stuck in bullshit: Watch Kat’s promo video here:

https://youtu.be/jXXsqzv_LFQ

Check out her collection of eBooks:

https://www.booksforkickasswomen.com

An experienced journalist, Erin Schultz uses proven methods at ErinSchultz.com to help entrepreneurs or anyone on a mission with a message to polish their writing, get more media exposure and boost business. Armed with a master’s degree in journalism from Columbia University, Erin, 40, has two decades of experience working in media of several formats -- from local to national outlets -- expressing her passion for authentic storytelling. A recent stint as an editor in the contributed content department at Entrepreneur.com in Manhattan opened her eyes to the thriving entrepreneurial world of CEOs, founders and everyone in between working hard to realize their business dreams. Contact Erin at [email protected].