Kasi's 90% Accurate Election Forecasts and What They Mean for Africa's Future

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This holiday season, gain valuable insights with Kasi Maps to stay ahead of Africa’s evolving retail trends. November showed a slight recovery in consumer confidence, with a 7-point rise in the current conditions index. From Ivorians shifting spending towards durable food items to South Africans relying on authentic reviews for holiday purchases, Kasi Maps provides the data-driven insights you need to refine your strategy. Additionally, we are seeing shifts in consumer behavior across key markets, with rising interest in sustainable and value-driven products, especially as consumers become more price-conscious. Don’t miss our Black Friday limited offer—sign up for a 30-day trial and maximize your holiday success!

Geopolitics & Economics

Kasi Maps - ICS Election Prediction

Kasi Insight’s ICS accurately forecasts presidential outcomes in Africa with 90% precision, linking economic sentiment to voter behavior across six nations. The tool provides...

Kenyan workers continue to shoulder a growing tax burden while reforms remain uncertain

Kenya's tax system is buckling under the weight of overburdened salaried workers, while untapped sectors escape scrutiny. Will bold reforms finally restore fairness and economic balance, or push the system past its breaking point?

November shows a slight recovery in consumer confidence

In November, consumer confidence in Africa edged up by one point, signaling a slight improvement in sentiment. This increase was supported by a notable 7-point rise in the current conditions index, which outweighed a 2-point decline in the future expectations index.

Food & Beverage

Ghana's beverage market shifts as tea surpasses coffee and overall demand dips in 2024

The Kasi Retail Demand Index reveals a decline in beverage demand in Ghana from 2023 to 2024. Tea and bottled water remain strong, while coffee and energy drinks struggle. Brands can capitalize on these trends by...

Decision Intelligence

Africa’s digital awakening and the power of data to drive inclusive growth

Africa’s leadership potential in the global economy hinges on often-underappreciated asset data. With a youthful population, burgeoning economies, and an ever-expanding digital footprint, the continent stands at a crossroads.

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ICYM

Geopolitics & Economics

Consumer confidence falters in October

Decision Intelligence

Shaping Africa’s future with actionable and reliable data insights

Food & Beverage

Ivorian households shift spending towards durable food items

Media & Entertainment

Kenyans blend traditional and digital media for holiday purchase decisions

South Africans turn to social media and authentic reviews for holiday shopping decisions

Digital media maintains its lead as a trusted information source in Nigeria

Retail

Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season

Ghanaian spending shifts to essentials, blending quality with budget-conscious choices

Development and Impact

Africa’s Stock Markets: A Billion-Dollar Growth Engine

Ivorians call for stronger climate action as environmental concerns escalate

Brands & Marketing

Gen Z Growth Playbook Unlocking the Power of Z to Drive Sustainable Growth

Holiday Shopping: Win this Holiday With Kasi

?Gain valuable insights to tailor your strategies and stay ahead of market trends. Sign up for 30 days Trial

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Black Friday Limited offer!

Are you ready to gain an edge this holiday season? Don’t miss our Black Friday offers!

What’s in it for you?

Gen Z Growth Playbook: Tap into Africa’s 420M Gen Z population with insights and strategies for just KES 400K (originally KES 500K). Includes a 1-hour workshop.

20% Off 2025 Surveys: Save on consumer research across 18 markets with tailored solutions.

Holiday Consumer Trends Report: Decode spending patterns and product preferences to maximize sales.

Act fast this is your chance to drive success this season!