Kasim’s Embarrassing Confession and the New Solutions 8

Have you ever seen or used a blind spot mirror?

You know, it’s one of those convex mirrors usually attached to the side mirror of vehicles, but you can also find them in various locations, such as parking lots, driveways, warehouses, and retail stores.?

It’s probably one of the simplest and most effective tools ever invented to keep people safe.

It increases your field of view, helping you eliminate blind spots and see what’s happening around you.?

Advertisers used to have something similar to blind spot mirrors.?

We used to be able to see more of what the landscape looks like and make predictions and decisions based solely on the information Google Ads gave us.?

However, ever since the marketing dynamics shifted, for example with the iOS 14 update and the death of third-party cookies, we lost that extra visibility.

Today, many businesses are declaring bankruptcy due to financial difficulties.?

And there are many reasons why—inability to fulfill product orders, cash flow problems, declining client retention rates, etc.?

But one of the key factors is this: Their marketing efforts do not reflect the money in their bank account.?

Because advertisers no longer have that extra visibility, it’s challenging to tie the efforts to the results.?

In other words, attribution has become a nightmare.?

Fortunately, there’s a solution.?

That’s exactly what Caden T. and I share in this new video.

It may not be easy, but it’s worth doing if you want to stay in the market and grow your business long term.?