Leveraging Celebrity Style Branding to Amplify Visible Authority
Rick McCulloch
Business Coach | Marketing Strategist | Profit Acceleration Strategist | Uncovering Your Hidden Assets and Multiplying Your Profits
What your business can learn from the Kardashians to leverage "Celebrity" branding to drive more customers, clients, or patients to your local business
According to marketing professionals and SEO firms, marketing has evolved.
They tell you that you must do all of these difficult things that you don't understand.
Things like:
But, while the instruments we use to express our thoughts have evolved, the fundamentals of human persuasion have remained constant for almost 2,000 years.
The identical formula that worked back then still works now.
Everything boils down to brand exposure.
Whether you own a little Mom & Pop shop or a multi-billion dollar multinational, the business with the greatest brand—the most visibility—in the region will win.
To put it another way, how well-known is your brand in your town or city?
Assume you're a dentist and someone in your community need root canal therapy.
How many people will suggest you?
And, more specifically, what kind of influence would more people being aware of you have on your business?
So, let's look at how it's affected one brand: the machine that is Kim Kardashian, as you see her up on TV right in front of you.
If you just know one thing about Kardashian, it is that she is extremely famous.
She has approximately 152 million Instagram followers as of December 2019—almost 56 million more than Nike and 30 million more than Justin Bieber.
You can't go into a supermarket without seeing her in a slew of tabloids, with headlines praising her romances, parenting style, and controversial curves.
In that regard, you may recall that Kim nearly broke the Internet — and skyrocketed in fame — when she posed naked on the cover of Paper magazine.
She's always active on social media, posting what she's up to, what she's wearing, and giving her admirers an inside look into her day.
Keeping Up With The Kardashians, her successful TV show, is now in its 17th season.
There's a lot we can speak about when it comes to Kim Kardashian, and I'm sure you have your own thoughts on it all.
But, regardless of what others say or believe, we can learn a lot from her success from a marketing standpoint — because, let's face it, Kim Kardashian is a brand machine.
We've already formed an image of her and all she symbolises in our minds as soon as her name is stated.
It's no coincidence that her pervasive internet presence has resulted in the development of a formidable brand, mostly because we can't forget about her!
What is the main takeaway?
It makes no difference how skilled you are if you are not visible and no one knows who you are.
Strong brands are memorable, and being widely visible helps a lot.
You can be the greatest in your sector, but if you don't get in front of your target audience, you're passing on a slew of chances.
Does this imply that you must expose your rear and appear naked on the covers of celebrity magazines?
No way, no how.
In his book The Kardashian Principle, celebrity analyst Jeetendr Sehdev said,
Her stunning popularity represents a seismic shift in the way ideas catch on and how people, products, and services can capitalize on this change to build stronger, more intimate connections with consumers.
And half-sister Kylie Jenner has done for "full" lips what Kim Kardashian has done for booty.
Last year, Jenner became the world's youngest self-made millionaire.
She's only 22 years old, yet she's already smashing it.
Kylie Cosmetics debuted two years ago and has already sold more than $630 million in cosmetics globally.
The fact that she is the world's youngest self-made millionaire says a lot about her.
So, whether you like her or not, maybe you can learn something from this.
And, just like Kylie on the cover of Forbes, can you imagine what having your business mentioned on USA Today and other major brand websites online would do for you?
You may be thinking that this is out of your price range right now.
But, in reality, I've done it for EVERY tiny firm I've dealt with.
And I'm not referring to front-page news.
The effect is the same whether you advertise or are present on these sites.
So, how did the Kardashians get so well-known?
There are many "out-there" families, but not all of them become extremely renowned.
And, more importantly, how will this help you gain more customers?
What does this have to do with your company?
What's the source of this fuel?
The solution is straightforward.
The world's most successful brands are everywhere.
What precisely do I mean by "omnipresent"?
Being omnipresent, according to Google, means being everywhere.
similar to oxygen
Is it possible to be everywhere at once?
Perhaps not for a normal mortal, but certainly for a brand.
And every firm should focus its marketing efforts on it.
Kylie Jenner, for example, receives a lot of media attention.
That's why it feels like you'll never be able to get away from the Kardashians.
They're there no matter where you look, right?
They promote themselves on major brand websites in order to reach their target demographic.
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And you can do the same on a smaller scale without hiring pricey public relations firms.
Consider this.
Every day, your clients are assaulted with hundreds of advertising messages.
Everyone is creating more material and making a lot more noise.
This makes it more difficult to stand out online and persuade people to trust you and your company.
That is why you must strive to be everywhere at the same time.
The more messages and media you control, the greater the power and reach of your marketing.
According to Pat Flynn, an internet entrepreneur,
If you want to be successful online, you must consider what you do in terms of developing a brand. To develop a brand, you must do everything possible to be present everywhere.
Your website or Facebook page is only the starting point.
It's your central hub, where people can learn more about who you are and what you do.
However, it is only one piece of the larger puzzle that is your brand.
As a result, the question now becomes:
Without a large marketing budget, how can a tiny firm get huge brand visibility?
How can you attract consumers and advertise your small business online?
There's an old method, which is most likely the way you've been taught.
So the traditional method of doing things — and you see this all the time — is to say:
You need a Facebook page if you want more consumers.
You must be on Instagram if you want more consumers. You must be uploading images, videos, and comments on other people's postings.
If you want more clients, you must have an excellent Twitter account. You should "tweet" two, three, or four times every day.
You must have a YouTube channel where you publish videos at least once a week.
Oh, and you must have a fantastic blog. You must consistently provide high-quality, long-form material for your audience.
And SEO is required if you want to drive visitors to your blog. That implies you'll need to go out and get some backlinks.
Do all of this, and maybe... someday... by some random act of God, you'll receive more consumers.
Do you understand what I'm saying?
How many of you have learned one or more of these techniques?
This is what I refer to as the content hamster wheel since, as you are aware, it is not scalable.
Trying to do all of these things at the same time is a formula for burnout.
Furthermore, as a small company owner, you are most likely finding it exceedingly tough to develop content. Not to mention the fact that you're a company owner!
But here's the catch:
People offer overly intricate tactics like these in order to grab your money.
People offer too intricate tactics like these to keep you occupied.
Consider this.
If they teach you a plan that takes six months or a year to work, they'll take your money and be far gone by the time you realise it doesn't work, right?
So, if that's the old method, and we all know it's foolish, what's the new way?
The new method is quite easy.
You don't need a blog, a large social media following, or tonnes of material.
All of these items can be replaced by this procedure.
Consider the possibility of being able to quickly leverage hundreds of significant brands.
This includes some massive sites such as:
And there are almost 300 more.
This means that consumers looking for the products and services you provide will most likely come across you.
And it's highly effective because if your clients miss a crucial piece of content in one format, they're more likely to notice it if you repeat it in a different format and place.
So you go on numerous platforms, in different formats, and capitalise on their existing authority and audiences.
Remember that authority is the key to obtaining the traffic you want.
And, much as a megaphone can magnify your voice with no extra work, this approach amplifies your authority so you can enhance your online exposure and attract more visitors to your local company website.
So, which strategy do you favour?
It should go without saying that the new method would be much easier to implement.
So, you may be asking how these brands are truly leveraged at this stage.
This illustration, on the other hand, provides some insight into how this process works.
When Google notices that a business is being covered by authoritative sites, it begins to pay closer attention.
Remember that Google monitors everything. Raise your hand if you own an Android phone... 80% of the population has an Android... Google monitors everything.
As more people visit your website, they make more phone calls, visit physical places more frequently, give more positive reviews, and mention your brand more frequently.
Then, when more people search for your company online, Google notices and rewards you with additional authority, and the cycle continues.
It's similar to word-of-mouth marketing, but on a far larger scale.
But the important thing is that we comprehend this cycle and the significance of consistently feeding it.
You must do the same.
So, what effect has this Kardashian-style brand visibility had?
How does being more visible help you move the needle in your business?