Karate Kid lesson for law firms
Joel Barolsky
Professional services strategy adviser, facilitator and keynote speaker | Principal Edge International | AFR opinion writer | Senior Fellow University of Melbourne Law School
The full text of my opinion piece first published in the Australian Financial Review on 8 July 2021.
There are two broad scenarios for the future of the Australian legal market: Vax On and Vax Off (with apologies to Karate Kid fans).
Vax On describes a scenario of buoyant demand and a growing legal market. Vax Off is the opposite.
Events over the past three weeks have increased the odds of the Vax Off scenario from highly unlikely to a distinct possibility.
The scenarios
Vax On is centred on the idea that Australia will be successful in vaccinating its population relatively quickly and emerge strongly into a post-Covid normal state within six to eight months. Most of the current drivers of legal demand are positive and will continue to be so in a Vax On world.
The Vax-Off scenario is based on slow vaccination rates and conservative health policy settings.
On 2 July 2021, the Morrison Government announced a four-phase plan to return to Covid Normal. If the snail-paced vaccination rates continue as they are, we may only reach Phase 2 in the second quarter of 2022 and Phase 4 in 2023.
Vax Off will mean we stay with closed borders and disruptive lockdowns for quite some time yet. A prolonged period before Phase 4 will have significant implications for the broader economy and law firms.
#1 Brain drain
In the Vax Off scenario, the UK, USA and other legal centres may return to a Covid normal state 12 months ahead of Australia. Many ambitious, talented young Australian lawyers will see major benefits working and living abroad. The pitch is compelling - do great work, earn good money, live without lockdowns, and put your passport to good use.
The current tide of talented ex-pats returning home will shift from a small flow to a major ebb.
This brain drain will hit Australia’s law firms when these resources are needed the most and firms have few viable Plan Bs. A second-order impact might be a significant spike in average salaries and benefits paid to those lawyers that have remained at home.?
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#2 A depressed commercial property market
Lockdowns mean full-time work in the office is off the table. Border closures will result in fewer international students, tourists and migrants.
In combination, all these factors point to a significant drop in demand for commercial properties, hotels and high rise residential real estate.
A depressed property market will directly impact real estate lawyers, but it could also affect other related areas like construction, banking, project finance, and funds.
#3 Collapse in travel, tourism and education
Government support packages and insolvency moratoriums since April 2020 have kept most businesses in the travel, tourism and education sectors alive. In a Vax Off world, a vast majority of these businesses are too small to save, and the liquidators will eventually move in.
At one level, that’s good news for law firms’ insolvency practices, but the flow-on impact of significant job losses and the fall of iconic brands will lower consumer confidence and GDP.?
#4 A return of protectionism
Leading economist Saul Eslake recently argued that the long-term economic damage from closed borders might have a similar impact to the trade barriers that lowered Australia’s living standards up until the 1980s.
An extended Vax Off period runs the risk of Australian businesses and law firms becoming less relevant in global markets and losing out on major deals and projects.
#5 Disrupted operations
Almost all of Australia’s Top 30 law firms have some kind of international alliance or connection. Herbert Smith Freehills, for example, is a financially integrated global partnership. Maddocks is a member of ADVOC – a network of independent firms spread across the world.
Most cross-border collaboration is going to be negatively impacted in a Vax Off scenario. There will be no physical meetings and limited joint business development activity. International client and referral relationships that have taken many years to cultivate will weaken.
Scenario planning is often done when there are two or three alternative futures that are possible, uncertain and beyond any party’s direct control. In the case of the Vax On or Vax Off scenarios, our political leaders can have a major influence on which future we have.
Let’s hope they soon find the courage of Karate Kid’s Daniel Laruso and the wisdom of Mr Miyaji.
Clinical Emotional & Spiritual Care Practitioner. Focusing on E Health for Business Owners, Managers, Sales, Front Line Staff. Including independent OH&S Emotional Audits. and aspects of "Burnout, Bad Office Behaviour."
3 年Very insightful. Well stated.
Trusted by some of the world's largest Professional Services Firms. Amazon #1 Best Selling Author/Keynote Speaker. Talks about #businessdevelopment #professionalservices #practicegrowth
3 年So true. Brain drain is a major threat. A lot of people will not continue to live in a country where you cannot travel. That said, one way to London hit $38,000 at it's peak last week so they may not be in a rush to fly!