Kantar Inspiring Growth | January 2025

Discover the power moves that will help you build resilient Brands in 2025 and beyond. We’ll bring you 3 free video lessons on Brand Strategy, led by world-renowned Kantar experts.

MASTERCLASS 1:

How to build emotional brand connection and command a price premium

MASTERCLASS 2:

Smarter ways to use distinctive brand assets to achieve Brand Equity and Salience

MASTERCLASS 3:

Supercharging growth - the power of strategic brand collaborations

Sign up today to be among the first to receive them directly in your inbox on Wednesday 26 February.

Unleashing the power of cross-category trend prediction with TrendEvaluate

Harness predictive insights to reveal trends, uncover hidden consumer motives, and ignite innovation across industries. Read more

The Human Element: How Expertise Combines with Data to Produce AI-Powered Insights

Thanks to advanced AI processing capabilities subject experts can combine their knowledge with big data to produce novel, disruptive brand insights. Read more

Ignite your differentiation, fashion retailers. Your future growth awaits.

Imagine a utopian scenario where people chose your brand more often and paid more for it. This is the story of how the rare quality of differentiation can become the game changer for fashion retailers in EMEA. Read more

In this episode of Kantar's Future Proof, host Jane Ostler engages in a compelling conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, and author of the "This Year Next Year" report.

They discuss the key trends highlighted in the study, including the predicted growth in advertising revenue to one trillion dollars in 2024, delving into the factors driving this growth, the importance of trust in advertising platforms, the evolving role of AI, and the dynamics of retail media. Tune in

??? Let's talk trash, listen to new Sustainable Futures episode on "Turning a waste problem into a marketing solution: bridging the value-action gap with Intuitive AI". Listen here: New product design, investing in recyclable materials and waste sorting technology will only succeed if consumers are onboard with the recycling process. Listen to Jonathan Hall interview Hassan Murad, CEO of Intuitive AI and learn how new technology Oscar Sort empowers consumers to close the loop on waste. Explore how visual guides, powered by AI recognition, make recycling easy, enjoyable, and seamless to bridge the gap between consumers' recycling intentions and actions.