Kajabi Rebrand: Spiritual and Intuitive Development Coach

When Colleen St. Michaels came to us, she was feeling burnt out and out of alignment with her brand and target market.? She knew she had very special gifts to offer the world but in her heart, she sensed the people she was serving were not the “right” ones to appreciate and benefit from these gifts.? Although she had started to build a Kajabi website with another company, she immediately put that project on hold to pursue a complete rebrand with us.

There are many reasons that a company may choose to do a rebrand, but the most common ones are:

• Your brand is DIY and needs a professional uplift
• Your target market has changed
• Your messaging is not resonating with your ideal clients
• Your brand image has changed
• You are updating or changing your offers
• Your brand is feeling outdated and needs a makeover

In Colleen’s case, she checked all of the above boxes.? We were changing her target market, updating her offers, revamping her messaging and giving her a brand new updated look and feel.? For Colleen’s rebrand, we wanted her new audience [coaches, therapists and wellness workers] to feel like they have the support they need to awaken, elevate and expand their clients’ transformation through powerful intuitive and spiritual development programs.? We also wanted them to see that Colleen was the gifted empowerment coach they needed to provide a sacred space for them to heal emotionally and spiritually.

And we designed a brand that showcased these things.

Our Kajabi Rebrand To-Do List

• Work with the client to get clarity on her new brand and ideal target audience - this involved some coaching around letting go of the old and welcoming new possibilities

• Partner with the client to develop new offers for the new brand and identify the problems and solutions these offers addressed for her ideal client

• Analyze old website messaging and craft new messaging for the homepage, about page, and (4) offer pages

• Rebrand an old lead magnet so we could start collecting email addresses to market to

• Evaluate the color scheme from the old brand and develop a softer, and better color palette to design from
• Design and launch a new Kajabi website under the new brand

The Process

For this rebrand, our brand strategist worked closely with Colleen to help her get clear on exactly who she wanted to serve and how she wanted to support them.

To help her gain clarity, the client completed our Brand Voice and Offer Questionnaires, which provides a deep dive vision process for fleshing out all the details of designing a new brand.

Next, our copywriter worked very closely with Colleen to understand her brand, what makes her unique and gain everything she needs to know about each of the brand’s offerings.

With all of this information, our copywriter drafted new website copy for each of her website pages, starting with the homepage, then the about page, and finishing with each of her offer pages. The client reviewed all of the website copy and offered suggestions for refinement.

Because the client had started an existing Kajabi website, our designer had to rework the majority of the website pages because there were significant copy changes.? With a new toned down color palette, she developed a new website that provided an amazing visual user experience for the client’s new audience.

The Result

• A new brand that targets the ideal clients that our client wants to work with
• Refined messaging that highlights our client’s gifts and her mission in this world
• A website that is easy to navigate, designed to convert clients and reflects the spiritual brand of our client
• A happy and confident client that is ready to go out and promote her new brand

Here’s What Colleen Had to Say About Her Rebrand and Working with On a Mission Brands:

“Working with Lori and her team has been a godsend. When I started, I was burned out and mentally overwhelmed by the complexities of owning a business, which hampered my ability to focus on my craft and passion. From our first meeting, it was clear that I would only reach my full potential with Lori's assistance. She took the time to understand me and my business with an open heart and expert perspective.

After a comprehensive analysis of my business, we concluded that my website needed to reflect my message and brand better. I'm thrilled to have a clear brand message that showcases who I am and what I offer, aligning with clients seeking my services. Lori didn't just advise me on what to change on my site; she explained why and the benefits of the changes, which was a victory.

I am excited to continue growing my dreams into action with Lori as my expert guide and implementer.”

What was your favorite part of working together?

“My favorite part of working together was my peace of mind, knowing that my ideas were no longer just sitting in piles, waiting to be implemented. The communication during the process was exceptional, and Lori helped clarify my vision.”

Will this new website help you showcase your expertise as a spiritual and intuitive development mentor and attract more clients? If so, how?

“Yes, the new site aligns with my niche. It clearly communicates who I am and how my offerings can assist people.”

Name one thing that's your absolute favorite about your new website.

“I appreciate the website's aesthetic design and user-friendly navigation, creating a welcoming and informative experience for visitors.”

On a Mission Brands is dedicated to helping mission-driven entrepreneurs and organizations capture and captivate their target audience with beautiful, engaging, and memorable brands. Specializing in branding, copywriting and design, our team of heart-centered marketers goes above and beyond to build brand visibility for our clients. If you're ready to take your brand to new heights, let’s chat.