Kaiyun Sports Notches Another Premier League Deal

Premier League team Nottingham Forest have secured a sponsorship deal with Asian digital sport platform, Kaiyun Sports.?

The two-year deal sees Kaiyun Sports as the top-tier English football club’s??official front-of-shirt sponsor. The partnership offers Kaiyun Sports the opportunity to be regular presence on one of the biggest football leagues across the world.?

Following the deal, a Nottingham Forest spokesperson, said,?“We look forward to working closely with Kaiyun Sports on a number of exciting activations and initiatives to engage with new and existing audiences in Asia and across the world. Kaiyun Sports have a reputation for redefining the fan experience for global audiences of the Premier League and other dominant European leagues.”

Byrne Howard, Chief Marketing Officer of Kaiyun Sports,?added,?“The collaboration with Nottingham Forest Football Club will be a milestone for us to step onto the global stage.”

Kaiyun Sports’ unique app merges sport and entertainment offers its users an intriguing online and offline interactive experience. The company also sources games from over thirty different sports across the globe.

Prior to this deal, Kaiyun Sports has teamed up with European football clubs including the likes of Real Madrid, Inter Milan, Crystal Palace and Aston Villa.??According to ASN data, Kaiyun Sports has had a 1.7% share for its category, investing US$6m since Q322, and this figure is likely to grow.

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This article was first published in ASN's September 2023 no. 2 newswire.