Kaidee Restructuring to Focus on its Core Classified Competencies

November 22, 2022

BANGKOK: Kaidee, the largest online marketplace in Thailand with over 20 years of successful operations in the country, said it is set to focus on its core Classifieds business centered around its marketplace, which features goods and services from across 35 different categories.

“Kaidee has been a beloved brand for Thais for over two decades, eventually becoming a modern-day technological representation of the bustling marketplace that is so central to Thai culture. We are now dedicating our complete focus to this central ethos, investing Kaidee’s considerable expertise and technical acumen to growing this tremendous platform further,” said CEO Mark Nosworthy.

“To this end, Kaidee is undergoing a wide-ranging restructuring to create a leaner, more focused organization that will create a highly optimized environment,” he said.

Nosworthy said Kaidee had grown its marketplace significantly over the last few years, especially in specific verticals such as Autos, where it is the market leader today. However with a view towards becoming cashflow positive, Kaidee would no longer continue some capital-intensive projects launched in recent years, which – along with other restructuring drives would result in personnel redundancies.

CCO Mohammad Hossein Rafatnejad said Kaidee’s thriving online marketplace offered excellent long-term opportunities with significant potential for monetization.

“With absolute focus on the classifieds marketplace and a more optimized environment, we are eager to invest our time and focus exclusively to this enterprise going forward, continuing to serve Thailand as the most loved and trusted marketplace by millions of users,” said Rafatnejad.