MissionWired

Happy workiversary to Rachel Alexander – who is celebrating two years at MissionWired! ? Rachel is our fundraising analytics senior director, and in her role, she helps provide real-time campaign performance reporting to our account staff and clients, as well as identify and communicate actionable insights from our reporting that help our clients meet their goals. Thank you, Rachel, for all you do to support our clients!

Our partners at a regional food bank came to The Digital Co-Op in 2023 with a specific goal: to find as many people in their local constituency as possible with the means to give. With a strategic approach to email list growth –?alongside other new and impactful innovations – they increased revenue last December by 93%. But how were they able to see growth when many similar organizations saw attrition? In our latest case study, we’re taking a look at the strategy behind this regional nonprofit’s growth, leading to incredible support for the organization and its mission! https://lnkd.in/eujuXBqd

Meet the account and senior account representatives behind the direct mail strategies and campaigns we help produce with our partners. From designing creative and engaging mailers for nonprofit supporters to executing effective nationwide outreach for political campaigns. Get to know them and a bit of why they’re so good at what they do: https://hubs.li/Q02QwjYg0

Last year, Kate Lauber Kline joined the MissionWired team as president, one exciting step in our efforts to better serve the missions of our incredible partners. In honor of her one-year anniversary, she sat down to chat with us about her experience at MissionWired so far and her hopes for the company in the future. “There’s so much energy right now across the MissionWired team around the amazing nonprofits and campaigns that we are privileged to partner with – and the breadth and depth of impressive work that we get to uplift…We’re constantly asking ourselves how we can best support the causes of our partners, to solve our partners’ challenges through data, through creative, and through strategy, and to expand what’s possible for organizations whose missions we care so deeply about.” Check out the full Q&A on our website: https://hubs.li/Q02Qwh_q0

??We’re releasing a new strategy resource today! Our nonprofit leaders, Amanda Pe?a, Matthew McLaughlin, and Chrissy Hyre put their talents and their combined decades of fundraising experience together to create “A Guide to Rapid Response: How To Raise Big When the Stakes Are the Highest.” Rapid response moments can happen at any time, and this guide is built to help you be prepared to execute a planned, poised, and speedy fundraising effort in response to the next crisis. Download our comprehensive guide for all the insights to amplify response and maximize reach. Dig in: https://hubs.li/Q02P_l7w0

Google’s 2024 third-party cookie phaseout will change the way we think about digital advertising – and voices across the nonprofit space are suggesting cookieless identity solutions as a next step. If you’re thinking about sharing your first-party data with advertisers like Google and Meta, consider: The Digital Co-Op can help you build or revitalize your list and grow your program in a highly precise and meaningful way. The Co-Op is – and has always been – a community solution. When you join the Co-Op, you become a part of a 250-member collaborative of nonprofits and cause-driven organizations of all sizes, spanning every industry vertical, who have come together with a shared goal: to find the best audience possible for their world-changing mission. Check out our latest blog to learn more about how our teams of experts and data scientists are helping Co-Op members find their best audiences in a cookieless world. https://hubs.li/Q02PpdXl0

We’re excited to welcome Damien Shirley back to the MissionWired team as a senior vice president for our digital accounts! Damien brings more than a decade and a half of fundraising expertise for political organizations, campaigns, and nonprofits to our leadership team. We’re thrilled to have his talent and experience supporting our partners’ critical races and world-changing missions!

Last year-end, nonprofit direct mail strategists faced a challenging fundraising landscape, from acquisition to crowded mail seasons to retention. With the next end of year just around the corner, our expert strategists are reflecting on these challenges – and offering insights and actionable strategies to bolster your campaign planning for your next major campaign. We’re excited to share our first Direct Mail Fundraising Strategy Report – a comprehensive review of how current industry challenges, strategies, and creative trends are informing 2024 year-end direct mail campaigns. Dig into the full report and findings on our website: https://hubs.li/Q02P1gh70

Thank you, everyone who attended our Coconut Caucus Salon last month at the Democratic National Convention! ???? We had a great time connecting in Chicago over good food and company. Shout out to our co-hosts, DSPolitical, Fenton, and Good Influence, for coming together to help organize such a great event!

Alongside our friends at Tatango, we recently presented our inaugural Nonprofit Text Messaging Insights Report at the 2024 Bridge Conference! If you haven’t had the chance to dig in, it’s not too late – you can still access the full report on our website. Fundraising leaders can look to this report – full of benchmark metrics and backed by data from over 200 million nonprofit texts – to explore the potential of SMS for your fundraising and engagement programs. Head to our website to download the guide: https://hubs.li/Q02Mz8k_0