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A brand is a combination of design identity, character, voice, marketing and promotional tools, people, stories, research, books, and content. It is not only a charming logo and font combined together.

It’s a long journey that one should go on once one decided to create it.

So which stages are waiting for you on your way to the top?

1. Decide what you want to do.

Are you a life coach, or a marketing agency or do you sell online IT courses?

You should know which services you are going to provide if they have a demand in the particular region.

If you have funds you can try to set targeting advertising for your services and check if anyone shows interest.

If yes, then you can say that you are overbooked or the goods on your stock have finished due to high demand and kindly ask them to call after a certain period of time.

2. Who are your competitors?

This is a very important part of the research. Your clients will look at all of the market players they can find online or on Social Media.

Imitate a possible journey and search for your client.

They go to Google and write for example: “Graphic Design in New York”. And analyze the first 1-2 pages of the results they will see.

Do the same with the social media platforms which you are going to use.

Which platform to choose is a separate question but Social Media can be rather helpful in understanding who your competitors are.

After your competitors' research is finished think about which way you or your services can be better. In some cases, you will need to find a niche, for example doing a brand design for the medical industry.

3. Think about your products or services more in detail.

Apply the packages when you can, it will help your clients to have a better understanding of which value they will get at a certain price.

4. Depending on the Industry choose the most suitable colour palette and fonts for your logo.

5. Ask your designer to create a logo and a branding kit – or a set where you can see which elements, colours and fonts are used.

6. Have other brand identity pieces of design like business cards, brochures, social media branded templates, social media profile images and banners, and e-books created.

7. Hire a web designer to create a website and make it in the same design.

8. Think about which social media platforms you will use and take the brand character and the brand voice into consideration to create the content.

It’s worth planning for 1 month ahead in order to be able to communicate with clients, apply the marketing campaign and do your other working routines.

9. Before the launch prepare a marketing campaign to boost your brand from the beginning.

10.?Think in advance about the customer experience and how to make it better. This includes preparing all possible marketing materials that you are going to show to your clients, price lists, and contract drafts. Double check if the functions in the chain (like forms on your website are working properly);

11.??Register your business to be able to operate legally. This will make you trustworthy as well.

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12.?Decide on the time period after which you will evaluate how your business is doing and apply the necessary changes.

As you see this is already a long list. It really requires time and effort if you will do it yourself.

Consider hiring a content writer, graphic and web designer, a marketing agency and other specialists to make your life easier and all the process faster.

We are happy to assist you in creating Your Brand and Making your dreams come true.

Make Your Brand Shine With Us!

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Visit Our Website:

https://vousdigitaldesign.com/

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Learn More About Our Services:

https://vousdigitaldesign.com/index.php/vous-digital-design-services/

?Examine Our Portfolio:

https://vousdigitaldesign.com/index.php/portfolio-and-inspirational-quotes/

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