Ovative Group

Breaking: TikTok drives ?????? ???????????? ?????? than last-click models suggest, driving both in-store sales and long-term revenue. Ovative experts utilized our proprietary technology, EMRge?, which includes Modern MMM+ and powers a unified measurement approach, called Enterprise Marketing Return (EMR), that allows brands a holistic view of their ROI. With it, we uncovered the true full-funnel value of TikTok, challenging the misconception that TikTok isn’t a revenue driver. Learn how to stop leaving money on the table: https://bit.ly/4eyWlDh

How do you accelerate brand growth in a crowded market? JonnyPops partnered with Ovative to craft a data-driven Instacart media strategy. By meeting new customers at every stage of their journey, Ovative helped JonnyPops drive a 121% increase in sales and secure the #1 spot on Instacart’s 2023 list of fastest-growing frozen brands. See how we made it happen: https://bit.ly/3TW4pWF

Are you tired of juggling fragmented data? Take back control with EMRge?, our unified MarTech solution. EMRge? enables accurate and timely marketing investment decision-making by unifying all your essential data in one place. The best part is, it's: ?? Owned by you ?? Privacy safe ?? Integrated across platforms ?? Connected & comprehensive data Stop juggling and start managing. Learn more: https://bit.ly/3Y7D1HI

Can you ???????????? measure the full value of your marketing? EMRge? unlocks Enterprise Marketing Return (EMR), your game-changing approach to media planning, buying, and measurement. With EMR, you’ll finally see the true financial impact of your marketing efforts across three key areas: ?? Customer: Understand how your customer file can fuel profitable growth ?? Brand: Quantify the impact your brand has on driving business outcomes ?? Profitable Revenue: Understand the financial impact of your marketing investments Stop missing the mark and start driving measurable impact with EMR: https://bit.ly/4eKI6uR

Ovative is a Microsoft Advertising Partner Awards finalist! ?? ????'???? ?? ???????????????? ?????? ?????????????????????? ?????????????? ???? ?????? ????????, recognizing independent agencies that demonstrate excellence in partnership with Microsoft across Microsoft Advertising solutions to deliver client success. Ovative partnered with a satellite TV company to significantly scale its search program through advanced AI-driven strategies and innovative tools like EMRge?. Read more about the award: https://bit.ly/3zIZOjB

Transform your marketing strategy with EMRge by Ovative? EMRge? is a comprehensive MarTech solution designed for forward-thinking marketers, empowering them to plan, buy, and measure campaigns more effectively. It brings teams together by: ?? Providing clear, data-driven insights ?? Balancing short-term wins with long-term growth ?? Streamlining collaboration for faster decisions and execution ?? Automating tasks to focus on strategy ?? Unlocking agility, accuracy, and confidence Learn more: https://bit.ly/4dr1lZg

This just in: Ovative is a Google Agency Excellence Awards finalist! We're a finalist for the Measurement Solutions category, recognizing agencies driving long-term growth with durable measurement and audience solutions. At Ovative, we don’t just track data, we redefine success. How? Our proprietary MarTech platform, EMRge? helps businesses transform marketing into a driver of sustainable growth. Learn more about our EMRge? technology: https://bit.ly/4ewGYv0

Shatter Silos. Drive Transformation. Introducing EMRge by Ovative? Imagine your data, teams, and processes seamlessly connected. EMRge? integrates everything into a unified view, empowering marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, customer, and brand (EMR) outcomes. The result? Profitable growth. Learn more: https://bit.ly/47BpH1a

Meet Brie Zellmer, a Technical Project Manager! Brie is a master of continuous improvement. She's all about finding innovative ways to streamline workflows, improve user experiences, and empower her team to be more effective. Her latest win? Implementing a bug squasher initiative that helps her team quickly address critical bug issues. Plus, Brie is a champion of proactive planning. She helps her team understand upcoming priorities to best allocate resources and set realistic timelines to deliver high-quality products. Want to work with driven innovators like Brie? Learn more about our team: https://bit.ly/4e4GtrA

In our most recent #PerspectiveSeries, Chris McIntosh shared his experience as the Director of Athletics at Wisconsin Athletics. Chris highlighted the importance of supporting athletes' mental health and creating a stigma-free culture where every athlete feels supported. Some of our favorite takeaways included: ?? As a leader, it's crucial to be open about mental health and create space for discussing it. ?? When times get tough, leaning on your community is key to finding connection and support. ?? There's no quick fix for solving mental health challenges in athletics. But with scalable solutions, we can make real progress. Thank you, Chris, for sharing such inspiring insights with our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/3X8SpSp