Just when you thought you'd seen everything in footwear. ??

If your think we've completed the game we call footwear.

You'd be wrong.

Brands and designers seem to be relentless in the pursuit of solving new problems, and seeing new opportunities.

This week we bring you 3 advancements in footwear.

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BUT FIRST, AN INVITE???:

There is nothing worse than when you are caught on repeat, trying to crack that latest marketing problem.

So we thought it was about time we connected our community of marketeers, founders and in-housers?who read Way Out There.

The aim is simple:

To connect the great creative minds in the world of outdoor, sports and lifestyle, to share?ideas, inspiration and insight on how creativity can answer some of the challenges facing brands today.?

Join our Excursion Studio?Brand Basecamp Whatsapp Community for FREE.

We're looking for?50 founding members to be part of the?BETA phase?to help inform what will be most useful to everyone.

To join, all you need to do is:

1. Hit the?link below ????

2. Join the group???

3. Introduce yourself on 'say hi' group ??

The community will only be as good as the people who join it.

See you at Basecamp.

Neil

1. NNormal: Modular Magic

NNormals modular Kboix is a game-changer in running (and maybe footwear altogether)

Its interchangeable midsole, that’s easily adjustable and repairable, is designed to fit you.

Plus, it’s got a digital twist! Each shoe has a unique QR code connecting users to a wealth of NNormal services that enhance the experience.

We witnessed some truly innovative products whilst visiting ISPO this year, but this stole the show.

And not just for it’s innovative award winning design.

But for being a fine example of?why,?you’ve got to, rewrite the rulebook?to stand out.

2. X-BIONIC? : Symbiotic?symmetry

Innovation that really pushes the boundaries is the best.

And X-Bionic is showing us how it's done.

Their Terraskin stomps on conventional footwear thinking.

With an emphasis on the symbiotic symmetry between sock and shoe.

They’ve created an off-road runner that takes the meaning of grip and comfort to a different?level.

With a design and innovations so groundbreaking, they feature X-Bionic patents that can’t be found in other trail shoes!

This is innovation at it’s best;

→ Driving brand superiority

→ Communicating brand values

→ Connecting with the audience

3. The North Face : Bullet proof protection

Footwear might not be the first thing that springs to mind when thinking of The North Face.

But they broke new ground in the footwear world this Autmun.Built for exploring the unpredictable, their Summit Series Offtrail TR is a bold step forward for the brand.

Equipped with the same material used to create bulletproof vests, Matryx? forefoot with Kevlar?,?it’s an off-road runner packed with bullet proof protection and innovation.

Engineered for maximum traction and ready for the most challenging of terrain.

A move that establishes the brand as series player on and off the trails.

So next time you look to create?your latest footwear, think about unlacing innovations that:

→ Fit your audience’s needs

→ Elevates your?brand and product

→ Rips up the rulebooks

So the next time you look to develop your latest shoe, ask yourself:

→ What unmet needs does our audience have?

How can you deepen your understanding of their unique challenges and motivations to design solutions that truly resonate?

→?How can our product elevate our brand's impact?

How can it redefine expectations, setting new standards that not only enhances your brand but transforms the category?

→ How bold can you be in reshaping conventions?

Break from traditions, innovate fearlessly, and rewrite the rulebook in ways that surprise, engage, and inspire?

And look to unlace innovations that?leave a mark in the world of footwear.

ON OUR SOCIALS: What we've seen and been talking about this week

Creative Explorer | Canyaon

A sneaker customiser whose creativity is out-of-the-box!

SEE MORE

On |The future of performance lands in NYC

Got 180 seconds to spare?Step into On Labs NYC location between October 26 – Novemeber 4 and catch a glimpse into the future of performance running.

Watch their robot work its magic IRL, crafting their groundbreaking LightSpray? upper, then experience how it feels run it yourself.

Also on show are design stories, athlete exhibitions, films, panels, and run clubs!An showcase not to be missed!

STUDIO ITINERARY: 3x bits of culture to take into your weekend

1. Film: NNormal presents: In praise of cobblers

A tribute to cobblers, a celebration of the art of repair and sustainability, showing how each stitch reduces waste. A?film that calls for a shift from throwaway culture to a circular mindset.

2.?Podcast: Archived Dreams featuring Helen?Kirkum

Listen in and be inspired as?award-winning designer Helen Kirkum talks redefining sneaker design with recycled materials and sustainable craftsmanship.

3. Exhibition: Nike , Vitra Design Museum

Vitra Design Museum has opened?its doors to the first-ever dedicated Nike exhibition. Exploring the brands design innovations, pop culture influence, technological impact and more.

Excursion Studio: Join our Brand Basecamp community

Before you go.

If you've enjoyed this issue,?we'd really love to see you over at Brand Basecamp.

To be part of the?conversation on how creativity can solve some of the biggest problems facing brands in this space.

Be quick. There is only 50 space?spaces available whilst we are in BETA.

Hit the link below. Sign up is easy.