Not Just Tonic; new mixers are on the rise

Gin is still a big driver of the mixer category, and premiumizing, especially driven by increasing demand for smaller, craft brands and premium brands, is driving the mixer upgrades. While we see a stagnating #Gin category in Europe, there is further growth expected in the Americas, as in Asia.

With plain tonic becoming a slow mover, a lot more mixers are on the rise, trending flavours, including flavoured tonics and flavoured sodas and soda water as well as flavored and low calorie mixers which also mix well with tequila and vodka, are on the rise. Elsewhere, Alcohol free which is still a new and upcoming category is also seeing a rise among the younger population and more health and diet conscious populations.

Other products like ginger beer, Energy drinks or pink grapefruit flavours are finding new applications in trending cocktails. The growing customer preference for cocktail drinks with varied flavors and tastes, as a result of their increasing popularity, is boosting market expansion. Furthermore, young working professionals value taste over #alcohol content in drinks, accelerating the market expansion, as customers have become more health conscious, they have begun to move to low-alcohol drinks, propelling the sector.

A lot of companies are also entering the market of cocktail mixers with which consumers can create some of the country’s most popular drinks at home. These cocktail mixers are also gaining popularity, the range usually includes #Martini, #Mojito and #Margarita to name a few.

Website: www.hsoberoispirits.com

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