Just Started Your eCommerce Store? Here’s Why Your Initial Promotions will Fail
Running a successful online business is simply not easy. And, when it comes to making headway with your eCommerce store, it becomes a nightmare unless you adopt the right approaches.
There’s a common misconception that floats around the terrain of online marketplaces that offer a discount to your prospects, and they will buy. Many expert eCommerce experts and website designing companies in USA seem to be at loggerheads for this approach. They decline the effectiveness of this tactic for the long-term success.
If you are running discounts, coupons, giveaways, and special deals way too frequently, you are probably aimed at getting a good number of sales conversions. But, have you ever thought that how this radically common practice of yours, is going to get you long-term customers? Well, the bad news is - it likely would not.
Having a few loyal customers is a good bolstering factor for any online marketplace. But they don’t come in handy and short-term marketing firing repels them off. Here’s why it happens:
1. The Service Should be the Priority after Sales
New eCommerce companies often focus on luring an existing customer back by offering them discounts on their future purchases. However, discounts don’t win you loyal customers, it is your services you provide after sales that do that.
Bumping into your customer’s email account, again and again, indicates that you are too focused on counting conversions. It seems like a forceful attempt. In contrast, you should be devoting some time to understand your customers and help them making future purchase choices. In brief, asking them what would like and suggesting them the better over the good is the strategy you need.
2. Lowering the Value of Your Products in Customer’s Eyes
When you manifest an item or product with the discounted price, your customers may think if the actual price of the product was worth paying.
For instance, if you cut down the price of a table by 60% just to sell it at the full price 3 days later, people will take it as paying the original price is a strip off. In addition, you also lower your brand’s value by doing so.
3. Negative Brand Impression
Let’s assume that you last 40% deal on bathroom products was a hit and quite a few individuals bought something off your portal. But, now what? These people saw those lowered prices and they won’t buy until there’s another offer in future.
Additionally, the ones who couldn’t buy when there was a discount going on earlier, will keep an eye until there’s another discount offer.
And when no one is buying when your prices are at their fullest, you may want to keep your prices low always. But, if you do so, what will you do when you need to run promotional deals?
So what’s the conclusion? Does using discounts and deals strategy is a complete waste? If so, why eCommerce leader Amazon offer discounts and is still growing? Here’s what major web designing companies think of Amazon’s success:
Well, first, it’s Amazon, it has the largest loyal base of online users and it has been through everything you are going to reach where it is now.
Another thing, Amazon usually offer mass discounts when there’s a festival or special occasion when people actually tend to buy more. It is unlike the new ventures that run discounts once in an every week.
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