Just pause: why it’s sometimes good to take a marketing breather.

We’ve been thinking a lot recently about audits. Don’t worry - not the stressful financial kind. The kind where you take stock of what’s working (and what’s not) on your website and in your digital marketing activities.

As you probably know, there’s a lot of pressure in marketing to go, go, go. You’re burdened with the expectation of results and to achieve these, you might feel like you need to work at lightning speed! ??

But instead, how about you take a moment to pause, breathe and take stock?

We’ve completed a number of digital audits recently for clients who want an overall picture of how their website, ads and social channels are performing.

The findings help them to make quick changes that will have an immediate impact, as well as advising on longer term projects that allow them to invest their marketing budget in the right places.

Here are just some of the reasons why an audit might be a great idea for your business:

• Get back to basics. What are you missing? Are you following best practice?
• Check the health of your website. What’s your site speed? How eco-friendly is it? Is it compliant with the latest cookie policies? How accessible is it?
• Take a holistic view of your marketing. Are your website and paid ads aligned? Is everything working towards a common goal?
• Identify new opportunities. Looking at your website and digital assets as a whole with fresh eyes can help you to identify growth opportunities you may have missed before.

Not sure where to start? We’re offering a free mini digital audit for companies – just get in contact with us via the form on our website.

Happy auditing!

-?????? Henry, Ed, Marcus and team AB

P.S. Find out how a digital audit for Floris helped to drive clicks and revenue