Just a Little More Human

For Wellness apps, the most challenging approach is the conversion of the user from passive to active. The ability for a user to engage with the app is inherently more personal than functional: the app itself presents a change to the user’s own life.?

Knowing this, app marketers must be aware of how invested the user is to their own life’s health and wellness. With a market share of $5.6 Trillion the wellness industry itself is becoming a self-serve supplement to the government health care system. Users at large are looking for technological solutions to ensure their own habits can change. And in that change, users are looking for the bigger picture: an app that can be their guide, mentor, or coach through this type of psyche change.?

The best way to understand the holistic picture is by customer surveys. Surveys represent a standard in what we do, however the approach has been much more passive and causes many users to ignore triggers based on how surveys have been done: in app pops, emails, 5 star ratings.?

This is how you will increase survey response and build a strong relationship with each and every user:

First, the reader will be shown unique ways to adapt their quantitative data to include more qualitative data. This is important as not just numerically can we see how the user engages, but the keywords and the way users speak to us in unique surveys can uncover the true value of the app to their daily life.?

Second, you will discover how the app needs to function as a parasocial relationship to increase survey results. In adapting behavioral approaches, the app company can become a connection to the user as that guide, mentor, or coach by connecting daily use with a wider community and support network. This will allow for greater value being placed on the app itself, and the user truly defining the app as the habitual exercise that will create that inherent change within themselves. Thus, the request for a survey becomes a conversation. It becomes an organic action that the user will be inclined to engage in because they are in the relationship, and thus want that relationship to improve.?Continue reading the article here.

Guardian of the Month: Arturo Mendez

Arturo has been a staple in the ASO expertise of App Guardians. From his international travels and multiple client impacts, Arturo stepped up into the challenge of building a stronger ASO strategy with redefinitions for the client and huge results overall. Arturo initially worked with Fouad, App Guardians CEO, and when forming his own company, brought Arturo on board because of his expansive knowledge and quick solutions.?

Thank you Arturo for all the hard work, and intuitive solutions for clients!