Just like Tinder
If you’re juggling multiple businesses or offers—or considering doing so—you might be wondering how to manage it all without confusing your audience. This is something that has come up repeatedly as I’ve been mentoring business owners on their personal brands this past week.
Here’s the thing: we’re all multi-dimensional, and it’s natural to have more than one interest or opportunity. While I’m a big advocate for FOCUS and mastering one thing at a time, there will come a point when you’ve nailed one offer and want to explore something new.
This is where many people get overwhelmed. They’ve heard the advice to talk about one thing, and they struggle to figure out how to blend multiple offers or businesses into one brand.
But the truth is, no matter how many offers or businesses you have, you are still you. Your values remain the same whether you’re in real estate or selling shoes.
The key is to tell a story that ties your brand to the overarching values of both businesses. For example, if you value helping people feel their best, that could manifest in finding their dream home and looking like a million dollars in new shoes.
Your content should always tie back to those values, telling a cohesive story that unifies everything you do. Instead of trying to create two separate profiles—one for “real estate you” and one for “shoe sales you”—focus on weaving them together.
Think of it like a dating app: when someone comes across your profile, they’ll probably do a little digging to see where else you show up online. If you’re telling two different stories across platforms, that’s a major red flag.
In Today’s Edition Of 1% Better…
Prepare for your launch like the Olympics
It’s been a full year since I relocated from Sydney to beautiful Noosa, and a hot topic around here is the upcoming Olympics. There’s a ton of new infrastructure being built to handle the influx of people, and it makes perfect sense: the government knows what’s coming, so they’re preparing in advance.
Yet when it comes to marketing, so many people wait until the last minute to get ready for a launch. The truth is, if you have an upcoming promotion, you need to have your “infrastructure” in place too. You need to know how you’re going to communicate with your new audience, where you’re guiding them with your offer, and make sure your backend is set up for success. Launching ads a week before and hoping for the best? That’s a recipe for burning cash.
If you’re curious about my philosophy on ads & marketing, comment TRAINING and I’ll send you a 5-minute video overview.
领英推荐
Improve your brand in 60 seconds: Use KeyWords in your IG Profile
Optimise your IG profile name by including brand keywords, so when someone searches for what you do, you’re more likely to pop up. Best practice is to have your name, followed by your keywords. For example:
“Kady O Connell | Brand & Marketing Strategist.” (Example here)
This Weeks Top 3
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Speed to Lead is everything in marketing and lead generation. (***after five minutes, the odds of converting a lead drops by 80***% ). This Zap lets you create an email notification every time a lead comes in, so you can call them within 5 minutes to qualify them and book a sales call.
Have any more questions for me? Head over to Instagram and shoot me a DM, let's chat!
Kady
Founder @kadycreative @bookedoutbrand
? Co-Founder @clientsondemand.au
Great insights on managing multiple businesses! Building a strong foundation is crucial. As you focus on branding, don’t forget about protecting your ideas. Startups can benefit from securing their intellectual property early on. Check out PatentPC for tips on safeguarding your innovations while you grow!