Just Let the Pixel Optimize

A little insight into a campaign that directly illustrates why being patient is key with your Facebook Pixel

This campaign was not off to a good start.

We had a baseline CPL from previously running a local lead gen campaign and expected leads between $28-35.

Got our first lead within 24 hours of launch, yay!

Then...crickets.?

3 days into the campaign, I paused the one ad that had clocked the only lead as CPL was rising around $100, yikes!

"But PAULLLL! Why didn’t you pause it sooner!?!?"

When looking at a expected CPL of $35, I gotta let it spend a least $70 to clock 2 leads.

Plus, knowing that leads don’t come in like clockwork in lead gen in the early stages, I often allow the spend to get to a bit higher than what it would take to clock at least 2 leads.

Day 4

So on Day 4, I pop in, see my CPL at around $100 and bash it with great fervor and enthusiasm.

Now down to 2 ads, neither with much ad spend.

Day 5

Another lead.

This is a good indicator. Overall CPL is still out of KPI, however, the optimizations at the ad level are showing signs of life.

What I haven’t mentioned is that ALL the ad creatives were proven winners from the previous campaign.

Day 6

2 More leads, and another conscious decision to do nothing.

Day 7

No leads. The CPL and spend for the current ads?is still looking good, so again I do nothing but wait.

Day 8-12

At least 1 lead per day and 5 leads on the day of writing this.

Man, I freaking love seeing charts like this.

All credit due to my fave?Karen Sahteya,?who once said something to the effect of?“your clients pay you for results, not pushing buttons.”

Or maybe it was,?“Reading data and making a conscious decision to do nothing IS in fact doing something.”

Being patient and letting things optimize is often the best move to make!