Just Keep Buying

Just Keep Buying

?Just Keep Buying aims to provide insightful narratives and compelling statistics to assist you in navigating the complex realm of saving and investing money. It recognises the dynamic nature of your needs and aspirations, emphasising the necessity for your financial habits to adapt accordingly.

In his book "The End of Average," Todd Rose sheds light on a significant misstep made by the US Air Force. In a remarkable endeavour in the year 1950, a staggering number of 4,000 pilots were summoned to participate in a comprehensive study, wherein an astounding 140 measurements were meticulously taken for each individual. What is the objective? In the pursuit of creating the ultimate jet cockpit, designers are faced with the challenge of seamlessly integrating cutting-edge technology, ergonomic considerations, and intuitive user interfaces. The goal is to provide pilots with an unparalleled experience that enhances their situational awareness, optimises performance, In their subsequent endeavour, the individuals proceeded to employ the mean values derived from their comprehensive set of measurements. Regrettably, this approach yielded an outcome that rendered the cockpit completely impractical for use.

In a surprising turn of events, it has been revealed that not a single pilot was able to meet the criteria set by the new cockpit. Extensive analysis of the data points has shown that none of the pilots fit the average across all parameters. This unexpected outcome has raised concerns and left aviation experts puzzled. In a surprising revelation, the US Air Force made a startling discovery that shattered the notion of a universally applicable concept known as "the average person." This revelation also extended to the realm of financial advice, as it was revealed that there is no such thing as a one-size-fits-all approach in this domain. In a world where human bodies exhibit an astonishing array of diversity, one cannot help but wonder: what about our relationships with money?

In a recent analysis by financial expert Nick Maggiulli, it has been revealed that the realm of finance is characterised by an extensive array of possibilities. This vast diversity is precisely what renders the notion of universally applicable financial advice ineffective. In his thought-provoking piece titled "Just Keep Buying," Maggiulli presents a unique perspective. In a compelling display of astute observations derived from nature and supported by scientific data, he illuminates the pressing need for a gradual recalibration of our financial conduct.

Lesson 1: Stop saving at a set rate and start “saving what you can, when you can.”

For decades, biologists have been perplexed by the enigmatic Dolly Varden trout, a remarkable fish species native to the Alaskan region. In a remarkable display of resilience, the fish managed to thrive throughout the year, despite facing the challenge of a limited food supply for most of the time. This unique phenomenon occurred due to the annual occurrence of salmon laying eggs in their waters, providing a brief but crucial period of abundance. In a remarkable display of skill and ingenuity, they managed to achieve their goal. The question on everyone's mind is: how did they do it?

In a groundbreaking revelation, scientists have uncovered a fascinating phenomenon: fish have the remarkable ability to dynamically adjust the size of their digestive organs in response to fluctuations in food availability. As the salmon make their grand appearance, they exhibit a remarkable phenomenon - a rapid acceleration of their metabolic processes, enabling them to efficiently absorb a greater quantity of calories. In a fascinating display of aquatic behaviour, the remaining fish exhibit a remarkable ability to regulate their digestion, as observed by researchers. Once their counterparts depart, these fish noticeably decelerate their digestive processes. In a remarkable feat of resourcefulness, individuals have discovered a method to sustain themselves with significantly reduced food intake for the rest of the year.

In the eyes of Maggiulli, the key takeaway from this situation is the importance of consistently saving whatever amount is feasible, whenever the opportunity arises. In a bold statement, the notion of relying on a fixed, prescribed savings rate is dismissed as nonsensical.


In the realm of personal finance, individuals with lower incomes face a significant challenge when it comes to saving money. In a striking revelation, individuals grappling with the burden of exorbitant living costs have expressed their scepticism towards the notion of a mere 10% reduction in their already strained finances. With their entire income dedicated to covering the basic necessities of shelter and sustenance, these individuals argue that such a seemingly insignificant deduction would fail to alleviate their financial woes. Even individuals with substantial wealth experience significant fluctuations in their income. In a striking turn of events, the individual reveals that their personal income in the year 2020 surpassed that of the subsequent year, 2021, by a significant margin. In a surprising turn of events, it appears that the possibility of saving the same amount in two consecutive years has been debunked.

In lieu of fixating on a rigid savings rate and subsequently experiencing disappointment when it falls short, consider adopting a more flexible approach. In times of prosperity, it is prudent to set aside a modest sum for future uncertainties. In these challenging times, it is essential to recognise that allocating additional resources towards the well-being of oneself and one's family is not only acceptable but also crucial.

Lesson 2: Earn more instead of decreasing costs until youre miserable.

In a tale all too familiar among crypto investors, I find myself admitting to a classic blunder: succumbing to the allure of the bullish market. As the value of my assets increased, my attention shifted towards the careful management and oversight of my newfound wealth. In a recent financial manoeuvre, the user successfully transferred funds from position A to position B, yielding no discernible impact. In a shift of focus, the individual reduced their working hours and dedicated a greater portion of their time to closely monitoring market news. In a turn of events that left no investor unscathed, the cessation of music was accompanied by a simultaneous decline in my portfolio, mirroring the fate experienced by countless others.


As per the advice of trader and investor Carter Thomas, the recommended course of action would have been to refrain from intervening in the market, much like one would do during a bear market. If I had dedicated more attention to my professional endeavours, my portfolio would have exhibited nearly identical performance, potentially resulting in a significant increase in my earnings.


In the quest to increase savings, it is highly likely that the most effective strategy lies in boosting one's income rather than cutting back on expenses. In a scenario where an individual's monthly income stands at $3,000, with monthly expenses amounting to $2,000, a noteworthy observation emerges. Even if one were to implement a drastic reduction in expenditure, slashing it by 50%, the resulting impact on savings would be rather limited. In fact, the savings would merely double, failing to experience a significant surge. What if one were to acquire the knowledge to generate a monthly income of $10,000? Imagine a scenario where your savings could increase fourfold while still maintaining your current spending habits.


In the pursuit of financial security for retirement, many individuals resort to cost-cutting measures that ultimately lead to a state of unhappiness. However, experts argue that this approach is not a viable long-term solution. In a thought-provoking inquiry, one may question the true value of achieving success if it is attained through three decades of perpetual stress. In a recent recommendation by Maggiulli, individuals are advised to focus on increasing their income. One strategy suggested is to adopt a consistent approach of "just keep buying" - specifically, investing in broad stock market ETFs. This method is believed to generate a steady stream of income for one's portfolio over an extended period.


While your saving potential may be limited, the capacity to increase your income is seemingly boundless. In the pursuit of financial prosperity, it is imperative to prioritise the expansion of one's income.


Lesson 3: Moneys true issue is setting priorities.

In today's fast-paced and financially demanding world, it is no surprise that many individuals find themselves burdened with stress when it comes to money. One prominent factor contributing to this anxiety is the pervasive presence of financial advice that often instills a sense of guilt surrounding personal expenditures. In a world where financial stability is paramount, the importance of being a diligent saver cannot be overstated. This simple yet powerful mantra serves as a guiding principle for individuals seeking to secure their future and achieve their financial goals. In a world where financial security is paramount, it is crucial to heed the timeless advice of remembering one's retirement. The ubiquity of these tips, though well-intentioned, has fostered a culture of perpetual financial unease.

According to Maggiulli, a recent Gallup poll reveals that the stress associated with saving money can actually surpass the advantages derived from the savings. In the realm of personal finance, a pertinent question often arises: where does one draw the line between responsible saving and sacrificing their overall quality of life? The question that demands your response.

The fundamental challenge that money presents to individuals lies not in determining the optimal balance between saving and spending. In the pursuit of allocating resources effectively, it becomes imperative to discern our priorities, enabling us to allocate appropriate funds to deserving causes in a timely manner. The issue at hand is of significant magnitude, evoking a sense of trepidation. It is precisely due to this complexity that the subject of money becomes a multifaceted and intricate matter.

In a recent analysis by Maggiulli, it has been suggested that Daniel Pink's book Drive serves as an excellent starting point. According to the book, autonomy, mastery, and purpose have been identified as key factors that drive long-term satisfaction. In the pursuit of our overall well-being, it is worth noting that every single dollar we allocate towards these objectives, including our routine indulgence in a latte, has the potential to make a meaningful impact.

No need to worry about your finances. In a world filled with uncertainty, it is crucial to maintain self-assurance and strive for excellence. And in times of adversity, a simple yet powerful mantra emerges: "just keep buying."






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