Just Herbs launches India's first crowd-sourced beauty product #democratisingbeauty

I have news.

Just Herbs have created India's first crowd sourced beauty product : The Herb Enriched Skin Tint. We've been working on this project tirelessly for months and I am super excited that the 'tint' is now a real product.

Here is why we think this was worth it and why it is a big deal:

We’ve always believed ( and I hope you agree) that the beauty products you use should be guided by what you need, want and believe in.

Your daily-use beauty essentials should be rooted firmly in the life you lead, the routine you follow and the very specific skin and hair issues you face - ‘real’ products for ‘real’ people that solve ‘real-world’ beauty problems. 

Sadly, with mainstream cosmetics and skincare companies, that’s never the case.

On the one hand, are hordes of beauty products being pushed on to us - all of which often claim to do the same thing (promise to make you ‘fair’) and on the other hand are millions of Indian consumers like you who are left alienated because they’ve never been asked what their ‘real’ needs are.

You’re always ‘told’ what you should use and never ‘asked’ what you want to use.

You are ‘told’ what you need to look beautiful through persuasive advertising and media propaganda. When was the last time a beauty company ‘asked’ you what your beauty needs are in the context of your own unique culture and daily routine ?

If a product idea is not going to earn millions in revenue, it is not pursued. It is like the movie business, it better be a blockbuster or it's not worth making. Just like in the film industry, this trend has fueled mediocrity and stymied innovation in the Indian beauty industry too. 

So we decided to fill that gap by creating a product from scratch; purely from feedback from our growing customer base that is made up of ‘real’ women such as you.

The ‘Tint’ is an earnest effort to start a movement aimed at democratising the beauty industry. 

Here is a 'behind-the-scenes' look at how we did it: www.justherbs.in/tint