Just Do It

We’ve all heard Nike’s iconic slogan, “Just Do It.”

But have you ever stopped to consider what those words mean beyond familiarity?

In a speaking engagement, Nike co-founder Phil Knight shared a story that truly highlights the heart of this message.

His metaphor takes “Just Do It” from a catchphrase to a powerful ethos.

Imagine this: Knight invited the audience to stand if they ran for exercise.

As people gradually sat down according to how often they ran, only a few remained – those who ran almost every day, come rain or shine.

It was then that Knight delivered an unforgettable line:

“When a solitary person runs through the darkness, the cold, or the rain, Nike is there alongside them under the streetlight.”

This image captures something powerful.

“Just Do It” isn’t merely about winning; it’s about showing up, pushing through, and taking that first step, no matter the odds or challenges.

Knight’s story urges us to support those who commit to the journey – not just those who cross the finish line first.

It’s a call to get started on that long-overdue project, take that leap you’ve been hesitating about, or keep going when things get tough.

Because it’s in those moments of darkness, cold, and rain that you need the most encouragement.

Show up and do it, whatever “it” might be.

Just do it!

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