Not Just for Content: How AI Is Shaping B2B Strategy

It’s Thursday already?!?

In this week’s newsletter, we cover:?

• ?? How AI Is Shaping B2B Strategies
• ?? What’s the Latest in B2B SaaS This Week?
• ?? A Distribution Master Class with Conversion Cast
• ?? This Week’s Brain Food?
• ? The Best Content Across the Web?

Let’s get into it

B2B MARKETING STRATEGY

How AI Is Shaping B2B Strategies

Yeah, we get it. We can’t shut up about AI. But to be honest, if we stopped talking about it, we’d be doing you a disservice—it’s reshaping every facet of every industry. Really.?

For example, our latest article from Ethan Crump tackles how AI and machine learning are transforming how B2B companies strategize. It breaks down how generative AI is contributing trillions to the global economy—it’s not a prediction; it’s happening now. From the seismic shifts brought by pioneers like OpenAI to the bold strides of companies like Anthropic, the B2B world is brimming with revolutionary AI applications.

In this latest article, we explore:

• The industries leading the AI adoption wave and how they’re leveraging it for unparalleled growth
• Key risks leaders are focusing on, from AI inaccuracy to cybersecurity
• The real deal behind AI’s potential in creating new revenue streams, going beyond mere cost reduction

Our article breaks down the strategic impacts of the new technology that every industry is adopting as fast as they can. We cover everything from who is driving AI adoption to how they’re planning to use it in the future.

If you’re eager to understand how AI is reshaping the B2B sector and driving innovation, efficiency, and new business opportunities, this is a must-read. Dive into the full article here.

And remember, if you’re not an Insider yet, now’s the time to join and stay ahead in the ever-evolving world of B2B strategy. Sign up today and stay on top of every industry change!

?? Learn How to Create Like the Greats ??

Want to learn about marketing and leadership from the best out there? I’m not just talking about Ross—his podcast Create Like the Greats brings in legends from a huge swathe of industries, like Prince’s producer and a world-famous performance coach.

Then, Ross uses his experience to see what these incredible creators can teach us about leading, marketing, and living better. These are exclusive insights from people who’ve seen the highest levels of success in every industry.?

Interested??

Here are a few recent episodes you can catch up on:?

• How Ross prepares for a big keynote presentation?
• Debating the value of long-form vs. short-form content
• How Ross successfully maximized his time on a 48-hour trip to New York
• How Prince sold over 100 million records and won 7 Grammys

Kickstart your creative journey today by checking out the podcast on the Foundation Website or listening through Apple and Spotify!

Become a Foundation Insider today to access the full BRICK report, which covers exclusive B2B SaaS growth, SEO, content case studies, and other resources.?

The BRICK report is a goldmine for C-suite executives and marketers. We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.

With a membership, you’ll also get access to some of our latest and greatest case studies:

• How Miro Turned the Whiteboard into a $17.5 Billion Valuation?
• The Future of Digital Marketing—2024 and Beyond?
• How Linktree Became Worth $1.3 Billion [A Product-Led Marketing Case Study]?
• How 5 Simple Words Pushed Figma to a $20B Acquisition

Become an Insider today to get full access.?

?? What’s the Latest in B2B SaaS This Week?

??Linktree acquired a similar link-in-bio platform called Koji as it continues buying up competitors

?? While Apple found a sharp increase in ransomware attacks and data breaches, it reported that it hasn’t found that anyone was hacked while using its extra-secure “lockdown mode” since the feature was released last year

?? Block, formerly known as Square, announced it will be selling physical Bitcoin wallets in 95 countries

?? The world’s largest money manager, BlackRock, is leading the charge in more diverse applications of AI as it hopes to keep ahead of the curve

?? Traffic & Conversion Summit 2024 ??

Better get those 2024 calendars out because your January just got busier. You can ring in the New Year with Ross and a panel of amazing speakers—including Sir Richard Branson—at the Traffic & Conversion Summit from January 9th to 11th, 2024. The event will be full of can’t-miss insights from experts on the most pressing topics of digital marketing, including:?

• The high-ROI, low-CPA channels you need to target?
• Improving acquisition and retention rates with customer-centric marketing
• The results from thousands of A/B tests on landing pages, emails, and social posts
• Unlocking a new level of productivity by producing high-quality AI-generated content

So, what are you waiting for?!

Get your tickets for the Traffic & Conversion Summit 2024 before it’s too late!

?? This Week’s Brain Food

Want to know our secret for making sure you actually follow through with your New Year’s resolutions??

Get started now.

No, seriously. For example, you want to start going to the gym a couple times a week, do it now. Call it a trial run. It’s lower-pressure, and it’s a good way to see that your goals are actually realistic.

Then, you’ll start January with some real momentum. If you can keep up your new good habits through New Year’s, I promise it’ll be a lot easier to just keep doing them in 2024. Plus, you get the benefit of doing them even sooner!

And besides, if it doesn’t work out, you have time to figure out a more realistic plan. Now is the time to experiment with what’s possible.

?? X Post of the Week

Most Common Patterns Among Websites Affected by the Helpful Content Update by Lily Ray

??? LinkedIn Post of the Week

ROI-Focused Content Strategy Framework by Jess Joyce

???? Nice Finds You Should Binge

• Google’s Gemini Is the Real Start of the Generative AI Boom
• Digital advertising is still far too murky
• How to Diversify Your Content Marketing Mix
• How should AI be governed? Open-source syllabus offers framework
• Google’s Gemini Is the Real Start of the Generative AI Boom
• Content Growth Framework: How to Operationalize a Content Engine

?? What We’re Wired Into This Week:

The classic: lofi hip hop radio ?? - beats to relax/study to