Just Another Rant about the Digital Industry
Venessa Hunt
Director Commercial Strategy and Growth ARN | Board Director UnLtd | Speaker | Marriage Celebrant
The Irony of me writing a rant about others rants is not lost on me.
However, I am frustrated with all of the negativity around the digital industry as a whole.
Its seems like you can’t go a day without reading an article about the apocalypse of the digital media era or inflammatory comments around transparency the supply chain.
How can you possibly tar an entire industry with the same brush? And says its “all” of digital facing these issues?
I get those who offer tech solutions to "clean this industry up" will fuel the propaganda due to self interest. I also understand media traditionalists wanting to protect investment in traditional areas. However, don’t they see an error in causing negativity and confusion about the entire industry that is all in fact heading digital? It doesn't matter what side of an agency you sit on, or if you're publisher, a trade media outlet, a client or a consultancy - your future is digital - whether you like it or not.
Radio is moving (arguably moved) digital, TV broadcasters have finally accepted that their digital strategy is the future of their business, Out of Home suppliers have invested a lot into digitising their offering and are winning new dollars because of it, Cinema is moving into AR and Mags & Newspapers are getting far more serious about the gloss and glam of their online and social platforms. In two years from now, the line between online and offline wont exist.
Don’t you see if you are going to cripple the digital industry with your buzz words and fear, you will do a disservice to the entire industry? And its future?
I agree that there are holes in the ecosystem as it stands, and I agree we need to weed out not only the dodgy ones, but the cowboys and the over-complicators. I believe that we need to protect our client’s brands as our number one priority. But blanket and all-encompassing statements is not a solution.
Please be part of the solution rather than just a proud antagoniser - otherwise you're missing the point.
Software engineer at TCS.
7 年Can I get your E-mail id?
Executive Editor | Publisher at Mi-3 Australia
7 年Ranting is good! But not challenging important things that should be challenged only delays the inevitable, does it not? I have an equal aversion to hyperbole and bandwagon optimism about digital. Somewhere in the middle lies the nuance and balance. Venessa Hunt ...more rants please.
Owner & Head Artist @ Confidence Ink | Internationally Trained SMP Expert
7 年I love a good Venessa rant ????
Regional Head of Data, Research, & Insights at TotallyAwesome, Founder & Managing Director The Amber Network, Host of "Talking Pineapples". Advisory Board Member. Proud Norfolk Islander
7 年Love your rants Ness. Keep them coming! Especially on this topic... I have a similar piece coming out soon.
Vanessa I couldn't agree more and your point is very timely. Our industry has embraced the current 'Click Bait' culture and prefers to inflame and damage than understand and inform. The anti fraud companies have built a PR machine around reinforcing failure and fraud to sell products, while the AdOps /Salesfolks are determined to hate the whole value chain. The recent rant by reddit, adexchanger about one of my portfolio companies Thrive+ really upset me for all the above reasons. I've been quiet for years just heads down, but this was a breaking point for me. Check it out: https://www.adotas.com/2017/11/thrive-speaks-exclusive-interview/ . This industry will only succeed if we advocate and protect it as a 'good' player, not tear it down for short term gain. >Bob