Just Another Brick

Walk down the street and you will find the same thing on each block. Flip through the TV Channels and you will find the same story. Turn on the radio and the same beat will be found used over and over again. We have found a formula that works and instead of experimenting, we opted for a safe bet. But seeing the same thing every day has made our minds go numb. We are a society comprised of bricks. The same singular brick used on repeat.

Brands today are looking to make their campaigns standout by any means necessary. More elements, more props, more celebrities, more more and more. But the more you add the more the eye does not know where to look and focus. The distractions move the consumer away from the main message – the brand. ?Creating a simple strategy with elements that entice a thought leads to consumers thinking about your brand and message even after experiencing the campaign.

Brands are so busy looking to create campaigns that attract the eye they forget that once the eye is not staring anymore, neither is the brain. Comedy and Romance movies are great for that “in the moment” type of interest; but the movies that grab the audience’s attention are the ones with a plot, with a forum for discussion. Campaigns are like movies in that sense. If the consumers are not talking about the campaign even after it is done; chances are they are not talking about the brand either.

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