Just 28 Days into 2025: Here's Where We're At
The Motherhood Inc.
Creative, meaningful and effective influencer campaigns that beat industry averages 100% of the time.
We're 28 days into the New Year, and yet, in just a few weeks, communities across the country have already navigated the devastation of deadly wildfires, as well as historic snowstorms and cold temperatures that have impacted the daily life of millions in the U.S.
Brands, companies and organizations responded by shifting both media strategies and resources, continuing to highlight the value of a brand strategy that is built with the intention of pivoting in response to real-time events.?
Following the turbulent election season in 2024, brands and companies looked to reboot and refocus advertising plans and spend, with?global ad spend predicted to grow by more than 10% from 2024 - reaching more than one trillion dollars?in spend globally in 2025. With influencer programming quickly becoming a foundational part of every marketing campaign, understanding how to build a core program you can scale is instrumental to the success of your marketing in 2025.?